A Journey of Experiences: From Dial-Up to AI-Driven Growth

In the late 1990s, when the internet was still a novel concept in India, we set a small company on a path that would span over twenty five years (and counting), marking a period of significant evolution, learning, innovation, experiences, and fun (and of course, heartaches).

I still remember the day when I stood in a queue at VSNL (Videsh Sanchar Nigam Limited) to buy internet hours, a concept foreign to the instant connectivity we know today.

We started the business by using other peoples' internet accounts, utilizing expired account details to gain internet access, a weird testament to the ingenuity and resourcefulness of the team in the face of limited resources.

As a web design and development firm, we initially catered to Indian exporters needing online presence, charging per page in a market where the internet was scarce.

The turn of the millennium brought global clients, thanks to strategic SEO practices that positioned us at the forefront of the web services industry.

This era also marked our foray into remote business transactions, leveraging chat software like ICQ for international client communications.

The introduction of affiliate marketing platforms represented a pivotal shift towards product development, laying the foundation for a business model that thrives on connecting brands with customers.

Our venture into creating Supees, an affiliate network, led to our ongoing commitment to building marketing automation systems, setting the stage for future endeavors in product and service offerings.

Over the years, our focus has expanded to encompass a broad spectrum of digital marketing and technology solutions, from lead generation through call centers to leveraging AI for content creation on platforms like TikTok.

The 10-year vision for the future is clear: to transact a $100 million in ad-revenue by embracing AI and data-driven insights, positioning ourselves as leaders in advertising technology and customer acquisition space.

Our sole mission and purpuse is to help our clients get new clients.

The operational model will need solid learning and growth planning, dedicated team members who seek knowledge proactively and prioritize client needs above everything else.

With a dynamic team structure and an emphasis on the entrepreneurial operating system (EOS), we are gearing towards better efficiency and effectiveness, ensuring the right people are in the right seats.

Looking ahead, our strategy involves expanding our digital footprint through targeted content creation across various owned as well as rented media properties, from financial blogs to lifestyle websites.

This multifaceted approach we are taking will cater to diverse audiences, from investors interested in alternative investments like whiskey barrels and multifamily property investments, to fathers seeking luxury watches and healthcare products at affordable prices.

As we continue to build on our systems and processes, the emphasis on internal knowledge sharing, process documentation, and embracing new technologies remains paramount and at the top of our mind.

Our journey from dial-up internet access to leading a tech-driven AI-first marketing automation company is a journey that is a living proof of the power of adaptation, innovation, and unwavering dedication to excellence and customer service.

Our story is not just about the evolution of a company but also about the evolution of internet technology and digital marketing strategies.

It's a narrative of overcoming challenges, embracing change, and looking forward to a future where AI and technology continue to shape the way we connect brands with their customers.