Journey into AI-Optimization ??

As a marketer, it can be tough to keep up with the fast-paced world of advertising. With so many platforms and strategies to choose from, it can be overwhelming to figure out the best way to reach your audience and drive conversions.

Let's take a silent poll... Raise your hand if you've ever that "that feeling". You know, that feeling where you have 1000 choices, 10 minutes to decide which could be more beneficial and your hair falling out by the wads?

This is where AI comes in. Our suffering is over.

In this article, I'll explain what AI is and how it can help you stay competitive in the ad world. I'll also name a few options in the technology that exists to help with AI optimization and why you should consider trying one of these tools.

What is AI in the Ad World?

So, enough stalling, time to get to the topic at hand.

AI, or artificial intelligence, refers to the ability of machines to learn from data and make decisions based on that learning. In the ad world, AI can be used to optimize campaigns by analyzing data and making predictions about what will work best. For example, an AI algorithm can analyze your ad performance data and suggest adjustments to your targeting, bidding, and ad creative to improve your results.

There are many benefits to using AI in your ad campaigns. First and foremost, AI can help you save time and money by automating many of the tedious tasks involved in campaign management. Additionally, AI can help you make better decisions by providing you with insights that would be difficult or impossible to uncover on your own. Think about like this, finding the right tool for your campaign is like hiring the top 1% Marketing Guru to work your ads 24/7.

Can we take a moment of silence to think about all of the possibilities [insert your companies name here] are missing out on by not taking advantage of this? Or if that doesn't do it for you... Can we take a moment of silence to think about all of the possibilities [reader's name] is missing out on by not taking advantage of this?

In your company's case: 100s of quality leads generated per month, constant testing of your target market, copy, and other relevant factors.

In your case: facilitation of your day-to-day tasks allowing you to focus on other areas.

We're still a long way away from AI doing jobs like SDR, Customer Service, Copy Writer (in my opinion) because it's still missing that human-touch. But, what happened to those who didn't take advantage of the wheel when it was invented in it's day? They fell behind, right? They developed slower we can assume. I make this silly reflection, calling it silly because I doubt many people rejected the wheel, to say we have to take advantage of what is out there. If there is a tool that can do it quicker, better than us... why fight it?

Can I Stay Competitive Without AI?

While it's certainly possible to run successful ad campaigns without AI, it's becoming increasingly difficult to do so. As more and more advertisers adopt AI-powered tools and strategies, those who don't risk falling behind. AI can help you stay ahead of the curve by giving you an edge in areas such as targeting, bidding, and ad creative. Think about it. Who can do calculations better, you or the calculator? Probably the calculator, right?

Each of these areas are filled with analysis, calculations, and very time consuming.

One of the biggest advantages of AI is its ability to process large amounts of data quickly and accurately. This means that AI can help you identify trends and patterns in your ad performance data that you might not have noticed otherwise. By leveraging this data, you can make more informed decisions about how to allocate your budget and optimize your campaigns.

To wrap this section up quickly, add up all the hours your currently spending on the three areas above. These aren't the only areas we can use AI but for example sake keep it to these three.

It's almost impossible right? You spend countless hours on bidding and ad creative alone. To try and add in the targeting and retargeting efforts. It's safe to say they may take up 35-50% of your time. That's why marketers like you are option for AI.

Technology That Exists to Help with AI-Optimization

If you're interested in using AI to optimize your ad campaigns, there are many tools available to help you get started. One such tool is Shakespeare.ai, a platform that uses AI to analyze your ad performance data and provide you with actionable insights. With Shakespeare.ai, you can get suggestions for how to improve your targeting, bidding, and ad creative, as well as alerts when something is amiss with your campaigns. They have a studio reserved for your ad creation, and a team with over 20 years of experience behind it to back you up as well. Whether your an AI-expert or new to the scene, it's a great option to start optimization.

Another tool that can help with AI optimization is Google's Smart Bidding. Smart Bidding uses machine learning to optimize your bidding strategy based on your goals and historical performance data. With Smart Bidding, you can set bids that are tailored to each auction and maximize your conversions while staying within your budget.

Facebook also offers AI-powered tools to help you optimize your ads. One such tool is Dynamic Creative Optimization, which automatically generates multiple ad variations and optimizes them based on performance. Another is Automated Rules, which allows you to set up rules that trigger actions such as pausing underperforming ads or increasing bids on high-performing ones.

Conclusion: Why You Should Try AI-Optimization Tools

So what have we learned?

AI can be a game-changer when it comes to optimizing your ad campaigns. By using AI-powered tools and strategies, you can save time and money, make better decisions, and stay ahead of the competition. Whether you choose to use a platform like Shakespeare.ai or leverage the AI capabilities built into Google and Facebook's ad platforms, there are many options available to help you get started.

If you're interested in learning more about how AI can help you optimize your ad campaigns, feel free to reach out to me at [email protected].

I'd be happy to provide you with more advice and guidance on how to use AI to overachieve in your advertising efforts.