Jour Deux at SPX Paris: Pioneering Partnerships and Purpose-Driven Strategies

Day 2 at SPX Paris continued the momentum with another round of inspiring sessions, thought-provoking discussions, and immersive experiences that highlighted the future of sponsorship and partnerships.

? Talk Show | Empowering Dreams, Embracing Inclusion Nicolas Macé, Paris 2024 Program Director at Visa, kicked off the day with an inspiring session focused on Visa's commitment to inclusivity through its Olympic and Paralympic partnerships. He shared how Visa is not only empowering athletes but also creating digital access for fans worldwide. Attendees gained valuable insights into Visa's innovative activations for the upcoming Paris 2024 Games and the company's long-term vision for making a global impact through sport.

? Talk Show | Transforming the Sports Viewing Experience with Technology Thomas Hirsch from Capgemini and Chris Renner from Stellar Partners took us on a deep dive into how technology is revolutionizing sports viewership. Using the 2023 Ryder Cup as a prime example, they showcased Capgemini's AI tool, Outcome IQ, which provided fans with real-time analysis and predictions. The session offered a fascinating look at how technology is enhancing fan engagement and setting new standards for the sports experience.

? Talk Show | Beyond Borders: Partnerships for Stronger Communities Jennifer DelVecchio from McDonald’s, Denis Steffens from SGP Germany, and Bjorn Poels from Bundeling Group led a dynamic discussion on the importance of global partnerships in building strong, engaged communities. They shared strategies for leveraging partnerships to drive innovation, expand market reach, and create meaningful customer experiences across borders. It was an eye-opening session on the power of collaboration in today’s interconnected world.

? Talk Show | Cut Through the Noise with the Power of Purpose Neill Duffy from 17 Sport, Suzanne Kounkel from Deloitte, Claus-Peter Mayer from Adidas, and Greg Nugent from HARDER THAN YOU THINK explored the growing importance of purpose-led sports marketing. They discussed how brands can activate their investments in sports in an authentic and relevant way, driving societal change and creating lasting connections. The session provided attendees with actionable strategies for integrating purpose into their sponsorships and brand activations.

? Talk Show | Unlocking Potential Through Sport Ana Shapiro Queenan from Allianz wrapped up the morning with a powerful session on how Allianz is inspiring athletes and fans alike through its Olympic and Paralympic partnerships. She highlighted Allianz’s commitment to supporting diversity, raising awareness of social issues, and helping the next generation get moving with their MoveNow Program. It was a session that resonated deeply with the audience, emphasizing the positive impact that sport can have on the world.

After the morning plenary sessions, we ventured into an incredible activation tour that provided an exciting hands-on experience as we explored some of the most innovative brand activations in Paris. Our first stop was Allianz’s activation at Club France within Parc La Villette, followed by a visit to the Visa Megastore beside the Champs élysées. Delegates were treated to an inside look at how these global brands are elevating the Olympic experience and had the opportunity to pick up some exclusive Olympic merchandise.

The day concluded with a private dining experience at Bofinger, one of the most beautiful brasseries in Paris. It was a perfect ending to a day filled with learning, inspiration, and networking.

Day 2 at SPX Paris was another triumph, offering delegates a wealth of knowledge and memorable experiences. Stay tuned as we dive into the final day tomorrow!