Re-Emergence: 8 Strategies to Nail your next 100 days - begins July 29

You’ve just launched your new business, or you are rebooting an existing one, and you want to build momentum, rack up wins, and create sustainable habits.

The Re-Emergence Master Class could be right for you. You need the right energy, direction, and motivation to get moving successfully. 

Focus on nailing the next 100-days by using a proven, repeatable process that gets you results and builds the habits that make success sustainable.

Here are eight strategies to do precisely that.

1. Clarity. Clarify your mission and vision, your goals, and your value proposition. Make sure they are customer-centric and specific, so you know whom you serve, what you do for them, why, and how you serve them.

Here’s a format to help you with your value proposition: 

I/We serve    [ideal customer or client] ] by doing/providing      [product or service], so that      [outcomes that solve their pain, meet their needs].

Here’s how I/We do that       [2-3 sentences].

2. Focus. Get command of your time and energy, so you and your team have predictable times every week to work ON your business.

You can get so carried away meeting everyone else’s demands that you allow your priorities to gather dust.

You spend your time on email, social media, and in constant firefighting.

You find yourself at the end of the day wondering where all the time has gone. You don’t have enough time for the fire-prevention tasks that allow you to grow sustainably. 

I’ll get to it tomorrow. Rinse. Repeat.

Get out of the spin cycle.

Set your priorities. Maintain a top 3 so you don’t diffuse your efforts. Put good ideas on a Not-Now list, so you maintain visibility, but don’t get distracted. Make your Not-To-Do list and outsource, delegate, or drop everything on it.  

Weekly planning. Set aside chunks of time each week for you to work on your business. Make these the same days and times so that you build a natural rhythm and bring your best to these sessions. 

3. Be the best version of yourself. Spend your time and energy with work that is in sync with your natural inclinations and find ways to delegate or outsource tasks that drain your energy. 

A great way to begin is with your servant-leader archetype. Are you a Pioneer, Reoconciler, Operator, or Maverick (PROM). Each one has natural inclinations - some people call them superpowers - that shape how we best serve. 

Each archetype has healthy, average, and unhealthy versions. To be your best self, develop healthy habits, and prune away the average or unhealthy ones that hold you back. Get your PROM Servant Leader Archetype here.

Station Break - if you like what you see so far, join my free masterclass on July 29, so you can nail your next 100 days.

4. Strengthen your Culture. Even solo-entrepreneurs need culture, so you build strong, predictable relationships with your customers and clients, partners, and supporters.  

Set your values. Define what you mean by them and the specific behaviors that you will abide and expect your team to follow. 

Bring out the best in your team. Leaders, my mentor General Stan McChrystal says, should be like gardeners who help everyone under their care to be the best version of themselves. Start by learning their PROM archetypes and putting them in positions where they use their natural inclinations every day to help your business succeed.

5. Action plan. A 90-day action plan gets your team in the right positions in the boat, with the right resources and the right cadence, so you are rowing the quickest path to your goals.

Set clear, measurable goals for your top three priorities.

Determine the action steps you need to reach them.

Identify the resources you need - people, capabilities, cash.

Create deadlines and clear accountability for each action step.

Get your team involved in this simple process so each person knows what you expect them to do and how they can best use their superpowers to make it happen.

6. Decision-making. Impulsive decisions and hand-wringing are two short-cuts to expensive failure. 

You can avoid these problems by recognizing common decision-making errors and putting checks in place to prevent them. Here are two of them.

Confirmation bias, for instance, happens when leaders place excessive weight on data that confirms their pre-existing beliefs and discounts contrary information.

I fell into the confirmation bias trap myself, believing that people would buy leadership trips to Normandy battlefields from social media posts. The digital marketing agency felt the same, and we doubled down on advertising when we saw superb engagement rates but no buyers yet. We spent more and got lots more “likes,” but still no one bought. 

We were engaging a market that loved military history, but they were not leaders—expensive failure.

Status quo bias often leads to more own-goals. In this case, you hand-wring over anything that deviates from the status quo, even if your current situation sucks.

We see this happen when leaders make a bold decision one day and then talk themselves out of moving forward the next morning. You get trapped in the hamster wheel.

Station Break - if you like what you see so far, join my free masterclass on July 29, so you can nail your next 100 days.

7. Resilience. Resilience is the quality that allows you and your team to handle success and set-backs.   

You build resilience in yourself by identifying your self-limiting beliefs and turning them around. You determine the specific sources of dysfunctional stress and create strategies that limit their effects on you and your decisions. 

Do the same for your team. The unprecedented challenges your team-members face during the pandemic, economic uncertainty, and social protests create pressures that few have experience facing. 

Create healthy habits to address these challenges, and you will avoid irrational exuberance that comes from success, and you will have the wherewithal to fall seven times and get up eight.

8. Application - Conditioning - Accountability. No one ever learned to climb a mountain from a webinar. You might learn about climbing, but you cannot create the habits and skills to ascend the heights and avoid the hazards from the classroom.

You have to get the board into the waves and stand up. You need to apply your learning in real-life, and practice, practice, practice. 

You can try it on your own and, since you are a high performing person, you will have some success.

Your shortest path to success, of course, is with the right coach who will show you how, help you perfect your technique, and hold you accountable for progress.

Find the right mentor, and you will launch or reboot successfully, and get off the plateau that’s trapped you at your current level. 

P.S. Join my free masterclass on July 29, so you can nail your next 100 days.