Jolly Explore London’s Top Bakeries with Their Long-Term Partner
Hey everyone! Hope you had a great weekend!
Chris J. Smith here as always, back with this weeks Creator Ad Of The Week.
Before we get to our winner, here are some recent headlines from the week!
Now for the main event, this weeks Creator Ad Of The Week....
Brands and creators are constantly looking for that ‘perfect match.’ That balance of the brand allowing creative freedom for the talent, and the talent providing results (Return On Investment) for the brand—finding it is harder than it sounds.
NordVPN is a regular player in the game of YouTube integrations. They have worked with a variety of content creators, from tech reviewers and business experts to comedy and entertainment creators. The list goes on.
The VPN service has used creators, especially YouTubers and podcasters, to acquire new customers. You can see more details about their YouTube and Podcast Influencer Program here!
Back to the major point —> finding that perfect match between creators and brands.
It’s hard, but when you get it right, brands especially have to hold on to that partnership.
NordVPN’s partnership with Jolly is a great example, and for good reason.
They have always given a bit more...
In their integrations, both Josh and Ollie have always given that extra value in their ad integrations. The best example is their constant comedic NordVPN songs they’ve created on several occasions.
Are they a musical channel? NO
Is it unique as an integration? YES
Has it been effective when looking at their views? 100% YES
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And it must be clearly working from a return on investment point of view as NordVPN has partnered with them again.
From the experience of talking to brands, it’s clear that effort is noticed, especially when there’s added value for the brand that ‘makes sense.’ For example, with one of our creators working with Scentbird, we have been creating comical slogans the brand could use. From that added value and positive feedback, we have seen Scentbird partner with that creator for six videos and counting...
This week is a great example of a brand sticking to a channel that works and provides value. One of the hardest things for a brand. What others can take from this is that partnerships do work when the right match is found.
Find it and commit!
Congratulations to the Jolly team and NordVPN for winning last week!
Brand: NordVPN
Talent: JOLLY (Joshua Carrott & Ollie Kendal)
Our creator Khian KB went viral for a partnership with Airbnb
See you at Cannes Lions International Festival of Creativity ?
Chris J. Smith | Talent Director - Head of Partnerships