Joint Horizon

Exclusive Summary from South Korea

Moore Hungary recently embarked on an influential journey to South Korea, where we actively participated in a series of high-profile conferences. These events provided a platform to showcase our expertise and build strategic partnerships, particularly focusing on the burgeoning opportunities for Asian companies investing in Europe.?

The significance of Asian investments in Europe cannot be overstated, as they bring in capital, foster innovation, and create new economic synergies that benefit both regions.?

During our visit, key presentations were delivered on various topics, including EU market entry strategies for Korean ventures, the integration of AI and ESG principles in business, and opportunities in the hotel and resort investment sector. This summary will delve into three pivotal topics discussed during our visit, highlighting the importance of Asian investments in Europe and our collaborative efforts to bridge these dynamic markets.

Step Forward to Europe - EU Entry for Korean Ventures

Akos Boross , Managing Partner of Moore Hungary , was honored to speak at an exclusive event in South Korea, organized in partnership with ?????? HYESUNG , a Moore Global member firm. His presentation, titled "Step Forward to Europe," was a comprehensive guide for Korean investors seeking to enter the EU market. The discussion emphasized several critical aspects:

• Access to a Vast Market: The European Union, with its 27 member countries, represents a consumer base of over 450 million people. This vast market offers Korean companies unparalleled opportunities for expansion and growth. The EU's single market allows for the free movement of goods, services, capital, and people, which simplifies business operations across borders.

• Stable Economic Environment: The EU, and Hungary in particular, offers a stable and business-friendly environment. Hungary's political and economic stability, coupled with its pro-business policies, makes it an attractive destination for foreign investments. The country boasts the lowest corporate tax rate in the EU at 9%, further incentivizing investment.

• Skilled Workforce: Hungary is renowned for its highly skilled and competitive workforce. The country has a strong tradition of excellence in education and training, particularly in fields such as engineering, IT, and manufacturing. This skilled labor pool is a significant draw for companies looking to establish operations in Europe.

• Strategic Location: Hungary’s central location in Europe makes it an ideal gateway for accessing the entire EU market. Its well-developed infrastructure, including extensive road, rail, and air networks, facilitates efficient logistics and distribution.

Akos Boross ’s presentation underscored Moore Hungary's commitment to building bridges between Asia and Europe, fostering growth and collaboration across continents. The event was a testament to our dedication to facilitating Korean ventures' successful entry into the European market.

An article on the Korean Stock News website highlighted the seminar's success. The event, organized by Hyesung Accounting Corporation in collaboration with Invest Seoul , featured global experts discussing European market entry strategies. Presentations from companies like Preqin and V1 Capital Partners provided valuable insights into global investment trends and business expansion strategies. Moore Hungary and the Moore EU-Asia Desk -Asia Desk offered tailored advice for entering the European and Hungarian markets, emphasizing the need for thorough research and preparation due to the diverse cultural and regulatory landscape of the EU.

ESG and AI

During our trip, ákos Boross also attended a pivotal conference in Seoul lead by Moore Global, Invest Seoul and British Chamber of Commerce in Korea (BCCK) that focused on two essential topics for modern businesses: Artificial Intelligence (AI) and Environmental, Social, and Governance (ESG) principles. These areas are transforming the business landscape, and Moore Hungary is at the forefront of these changes.

• AI Integration: The application of AI is revolutionizing industries by increasing efficiency, driving innovation, and creating new business models. AI enables companies to analyze vast amounts of data, automate processes, and make more informed decisions. This technological advancement is particularly relevant in today's competitive market, where staying ahead requires continuous improvement and adaptation.

• ESG Principles: Integrating ESG principles into business practices is no longer optional; it is a necessity for sustainable and responsible growth. ESG criteria help companies focus on long-term value creation by considering environmental impact, social responsibility, and governance practices. Businesses that embrace ESG principles are better positioned to attract investors, build customer loyalty, and mitigate risks.

At the conference, Akos Boross highlighted Moore Hungary's leadership in promoting AI and ESG values within the Hungarian and EU markets. Our firm understands the transformative potential of AI and the critical importance of ESG, and we are committed to helping our clients navigate these complex but rewarding areas. The insights gained from this conference will undoubtedly enhance our future work and strengthen our position as a leader in these fields.

Hotel and Resort Investment

Following the EU market-entry event, the Moore Hungary delegation continued to bolster our presence in South Korea by participating in the 9th South Korea Hotel and Resort Investment Conference. This prestigious event was held at the elegant Conrad Hilton in Seoul and featured a diverse group of industry leaders and investors.

Marton Takacs , our Partner in Hotel Advisory and Global Sector Leader for Hotel and Leisure, delivered a compelling presentation on the global hotel market. His presentation provided a comprehensive update on market trends and highlighted the opportunities available for sectoral investors in Europe. Marton emphasized the strategic advantages of investing in European hotels, including favorable market conditions, robust tourism growth, and attractive investment returns.

In addition to our presentation, we participated in a panel discussion on the ESG aspects of hotel owner and operator relationships. This discussion underscored the importance of sustainable practices in the hospitality industry, reflecting the broader global trend towards ESG integration.

The conference was a resounding success, further establishing Moore Hungary's reputation as a thought leader in the hotel and resort investment sector. We extend our gratitude to the organizers, particularly Mr. Sukjae Shin, ACCA from Hyesung, for providing us with this valuable platform to share our insights and connect with fellow industry professionals.

Conclusion

Moore Hungary’s recent trip to South Korea was a remarkable success, marked by meaningful presentations, strategic partnerships, and insightful discussions. Our participation in these conferences underscored the importance of Asian investments in Europe and highlighted our firm’s expertise in facilitating such investments. From discussing EU market-entry strategies tailored for Korean ventures to exploring the transformative potential of AI and ESG principles, and showcasing opportunities in the hotel and resort investment sector, our trip was filled with valuable experiences and knowledge-sharing.

We are immensely proud of the bridges we are building between Asia and Europe, fostering collaboration and growth across continents. Our heartfelt thanks go to our partners at ?????? HYESUNG Corporation and the organizers of the events for their exceptional hospitality and support. As we continue to strengthen our presence in South Korea and beyond, we look forward to more opportunities to share our expertise and contribute to the global business community.

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