Join the Webinar: The 2023 Global Data Survey on Agency Valuations
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Whether you’re an agency owner, CEO, decision-maker, or simply curious about the agency M&A world - here’s a webinar that could be of interest to you.
On November 14th at 10:30 AM ET / 4:30 PM CET, Productive is revealing exclusive insights on agency valuations data gathered from approximately 800 agencies worldwide.
Our co-host and guest from Punctuation , Jonathan Baker will provide expert comments on the trends we see in this area of the industry.
Jonathan has hands-on experience with building marketing strategies and doing positioning work for Fortune 500 companies such as Coca-Cola, Heineken, and Colgate. After teaming up with his father David C. Baker, he took on the role of M&A practice at Punctation where he’s worked on dozens of deals, both inside and outside the industry.
What’s the Why?
Even if you’re not planning on selling your agency, you probably want to know its market value.
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There are many factors that impact an agency’s valuation (revenue, EBITDA, business development strategy - to name a few), and over the past five years, agency owners have been becoming more strategic in their decision-making (2023 Digital Agency Report by Promethean Research).
This is essentially why the Agency Valuation Calculator was launched - for industry professionals to better understand M&A trends.
There’s been an increasing interest in mergers and acquisitions and more and more, we see strategic technology and marketing services buyers in the digital agency space.
Understanding the factors that influence valuations can help agencies get a better feeling of where their strategies should lead them. Knowing where an agency stands on the market should direct it to better investment decisions.
What We’ll Cover
In this webinar with Marija Kata Vla?i? , we’ll go through: