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Hold onto your keyboards! You're witnessing Similarweb history in the making - say hello to Insight Out, our shiny new LinkedIn newsletter! Here, you'll get a front-row seat to the latest digital trends, powered by exclusive Similarweb data and razor-sharp insights from our top analysts.?

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So without further ado, let’s jump in.

Temu surges to #2 web marketplace, gaining ground on Amazon in app ecommerce

Temu's meteoric rise continues, claiming the #2 spot among global ecommerce marketplaces in August. But the real story is on mobile.

While Temu's web traffic (684.4 million visits) still trails Amazon's 2.7 billion by a significant margin, the gap narrows dramatically when we look at mobile app usage.

Check out our chart on monthly active users for iOS and Android in the US - Temu's hot on Amazon's heels! And it's not just stateside - the UK's showing similar trends. (You can get the juicy details in one of our recent blog posts!)

Looks like Temu's shaking things up in the ecommerce world.

The app factor fueling Temu’s rise to greatness

Amazon is the web's big kahuna, no doubt. But in the app world? Temu poses a real challenge to their crown.?

“Sure, Temu takes web orders, but that’s not their forte,” says David F. Carr , Senior Insights Manager. “A great app with enough gamification is what fuels their hyper-growth, resulting in hundreds of millions of shoppers with Temu in their pockets 24/7.”

Now, Temu's user engagement is giving Amazon a run for its money, but let's not count our profits before they hatch. Critics are raising eyebrows at Temu's rock-bottom prices, whispering "anti-competitive" under their breath. Their strategy is to tackle Amazon's bargain bin, not its premium shelf.

Curious for more? We've got the full scoop in this blog post.

New Balance grapples with Nike and Adidas to wear the Athleisure crown

New Balance is making moves, folks. From "dad brand" to athleisure contender, they're picking up the pace.

Founded in 1906, New Balance is proving that slow and steady can still win the race. Their web traffic has seen impressive growth over the past three years, despite a slight dip in France recently.

But it's not just web visits - searches are following suit. New Balance has muscled its way into the top five most searched athleisure brands in four key markets. They've even outpaced Adidas for the #2 spot in France. Globally, they're sitting at #3, with only Nike and Adidas ahead.

Want to see the numbers? Check out our "Web Visits and Search Volume" chart for New Balance, comparing H1 2024 to H1 2023 across key countries on desktop and mobile. Or dive deep to the full Global Retail Brand Trends Report.

From dad shoes to rad moves

New Balance isn't just selling shoes - they're selling a lifestyle, and people are buying it big time.

Our Senior Insights Analyst, Daniel Reid, breaks it down:?

"This steady rise in both web traffic and search interest indicates that the brand has successfully tapped into the growing demand for comfortable, stylish, and functional footwear. By positioning itself as a go-to choice for both casual wear and performance, New Balance has become more than just a sports brand - it’s now a lifestyle staple.”

So what's the secret sauce? New Balance is hitting all the right notes - from casual street style to serious workout gear. And guess what? It's working. They're not just keeping up with the big dogs like Adidas - in some places, they're running circles around them.

For other brands eyeing the athleisure crown, take notes. New Balance is showing us that staying on top of trends, keeping your digital game strong, and giving people what they want can take you from "dad brand" to must-have faster than you can lace up a new pair of kicks.

Bonus insight: Linkin Park rocks the comeback trail

Gen Y music lovers, pinch yourselves - you're not dreaming! The 2000s are calling, and they're bringing back the big players.

First, Oasis nearly broke the internet (and Ticketmaster) with their reunion tour announcement. Now, Linkin Park's back after a seven-year break, armed with a new single, fresh concert dates, and a secret weapon - Emily Armstrong.

Talk about an overnight sensation! Armstrong went from virtually unknown (691 searches on September 4) to rockstar status (1.2 million searches on September 5) faster than you can say "Numb." That's what happens when you join one of the best-selling bands in history.

Want more juicy details? Check out our pro analysis for the full scoop.

And hey, have you heard their new track, "The Emptiness Machine"? We're not saying it's amazing, but... okay, we're totally saying it's amazing. Give it a listen and thank us later!