Join Us in Salt Lake City to Explore How GenAI Drives Productivity and Delivers Positive Business Results

Generative AI (GenAI) has moved beyond the buzzword stage to become a transformative force for businesses across industries. But how can you harness its power to drive real results, improve productivity, and align these gains with meaningful business outcomes?

At Nearsure, we’ve explored how GenAI is reshaping key areas such as recruiting, marketing, and software development. Now, we’re excited to share these insights at our exclusive event in Salt Lake City during Utah Tech Week—an unmissable opportunity to take your GenAI strategy to the next level.

What Makes GenAI a Game-Changer?

GenAI is revolutionizing workflows by automating tasks, uncovering actionable insights, and optimizing resource allocation. From streamlining recruiting processes to enhancing marketing campaigns and improving software development practices, its impact is undeniable.

But GenAI’s true value lies in aligning these efficiencies with your business goals. For instance:

• Recruiting: We reduced candidate sourcing times by 50%, enhancing recruiters’ productivity and enabling them to dedicate their time to more strategic aspects of their work. Additionally, for highly specialized positions where recruiters might not have in-depth knowledge, AI helps make the selection process more accurate.
• Marketing: By automating content creation, we not only reduced time-to-market but also helped our client maintain engagement and conversions through precise audience segmentation.
• Software Development: Using GenAI tools like GitHub Copilot alongside balanced metrics, we enhanced team alignment and productivity while preserving creativity and morale.

But how do we ensure that productivity goes hand-in-hand with positive business outcomes?

One key approach is leveraging control groups to measure GenAI’s effectiveness. For example, a small audience—typically 5%—can continue following existing processes while the rest of the audience benefits from GenAI strategies. By comparing results such as engagement rates, conversions, or other relevant metrics between the control group and the GenAI-implemented group, we gain a clear view of GenAI’s true impact.

This data-driven evaluation process, managed by the same teams tracking overall campaign success, ensures continuous improvement and alignment with business objectives.

Join Us in Salt Lake City and Unlock GenAI’s Potential

This January 27, we’ll dive deeper into these use cases and more at our exclusive GenAI event. Here’s why you shouldn’t miss it:

• Practical Insights: Discover actionable strategies and proven frameworks to align GenAI with your goals.
• Networking Opportunities: Connect with forward-thinking leaders and exchange innovative ideas.
• Expert Guidance: Learn from our team of professionals who’ve successfully implemented GenAI to drive measurable business outcomes.
• Real-World Case Studies: Explore practical examples of GenAI in action and the tangible results it has delivered.

Whether you’re looking to optimize processes, enhance decision-making, or simply explore the possibilities of GenAI, this exclusive event will equip you with the tools to achieve meaningful results.

Meet the Speakers

• Pablo Larrosa | Platforms Tech Officer at Nearsure
• Carolina Quiroga | Project Manager & Practice Lead MKT Automation at Conexio by Nearsure
• Martin Ferreria | Data & AI Studio Leader at Nearsure

Sign up today and find insights and strategies to make the best out of your business!