Join Purple Tuesday: Support Disabled Customers and Boost Your Business

Are you ready for Purple Tuesday? This is your call to action! Today, November 12th, join the movement to raise awareness and improve the experience for disabled customers.

With 1.3 billion disabled people worldwide?—?representing 17% of the global population?—?this is a market you cannot afford to ignore.

Why Should You?Care?

• The spending power of disabled people and their households is estimated at a staggering $13 trillion, growing 14% annually.
• Yet, only 10% of businesses have a targeted strategy for this vast market.
• 75% of disabled individuals and their families have walked away from businesses due to poor accessibility or customer service.
• A shocking 70% will not return after a negative experience.

Most importantly, 80% of disabled people have hidden or invisible disabilities. If you’re a brand that excludes them, you’re losing out on billions while leaving millions feeling unwelcome, frustrated, and anxious. (Read here our article about invisible disabilities).

Is Your Brand Accessible?

Brands with poor accessibility leave many feeling invisible, while those that prioritise inclusion foster feelings of value and confidence.

How Can You Get Involved?

Here are ways to enhance the experience for disabled customers, particularly the Deaf and hard-of-hearing community:

• Communicate Inclusively: Train your staff in British Sign Language (BSL) to create a welcoming environment.

• Utilise Technology: Offer services like text-based communication or apps that support real-time captioning.
• Make Your Space Accessible: Ensure physical spaces are equipped for all, considering the needs of those with mobility challenges as well.
• Feedback Matters: Encourage feedback from disabled customers to understand their needs better and continuously improve.

Join Purple?Tuesday!

Purple Tuesday connects disabled customers with brands that care. Don’t miss out on this opportunity to elevate your business and show that you value all customers.

Click here to learn more about Purple Tuesday.

#PurpleTuesday #PurplePound #DisabilityConfidentEmployer #NotEveryDisabilityIsVisible #ThumbsUp #PurpleTuesNov