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A new customer retention platform is set to change the way corporations engage with their customers as well as the communities in which they operate. Together with leading charity fundraising solution provider, everydayhero, points4purpose retains and grows customer and employee relationships by simply enabling them to support the causes that are meaningful to them. This dynamic new platform integrates with existing solutions in the market, enabling individuals, organisations or community groups to offer their supporters an option to convert their loyalty points for social good. Imagine Corporation’s goal is to provide a business platform that enables social transactions to take place between individuals, companies (their customers and employees) and Causes delivering measurable uplift in retention and business growth whilst at the same time contributing to community – a new social currency.

With major corporations across finance, aviation and health set to offer point4purpose to their customers, the landscape of truly engaging with customers is about to change – for the good. “Were providing corporate partners with the opportunity to retain and grow their relationships by effectively enabling them to support the causes of their choice,” says MD, Ivan Schwartz. And this at a time when many of the bank-supported Rewards programs are struggling to maintain the benefits previously enjoyed by cardholders. ‘With the RBA’s interchange fee regulations set to come into effect on July 1, the value of credit card rewards schemes may be about to tank. In May 2016, the RBA announced new regulations which capped interchange fees charged on Australian-issued Visa and Mastercard credit cards at 0.8%, and which came into effect in July 1 2017. www.mozo.com.au 20 June 2017

Some notable statistics and observations that support the core points4purpose proposition:

·      27% of members of loyalty programs want to donate points to charities or local community initiatives of their choice.

·      58% of all Australians believe that brands need a loyalty program to keep them loyal. 

·      28% have switched brands on at least one occasion to get benefits from a loyalty program

·      65% of members want to share their benefits with family, friends or charity 

*for love or money 2015; Consumer research study taking the pulse on Australian loyalty programs and their impact on customer loyalty; The Loyalty Point

The points4purpose platform enables individuals to access the billions of dollars in loyalty points and air miles that are sitting dormant and convert them to a cash donation for a cause of their choice. Better still, the individual receives a tax-deductible receipt for the donation – all without putting their hands in their pockets. Backed by corporate partners including Expedia, Rebel Sport, Sony, Budget Car Rentals, General Pants and a growing list of well-known brands representing a wide range of industries and services, consumers and employees can now convert their unused and expiring rewards points to their chosen causes. By simply transacting with the growing list of participating businesses, people are supporting their chosen causes. And the good news is that points donated to deductible gift recipient charity are tax deductible.

The points4purpose platform also enables not-for-profits to share their stories with a wider audience than traditional channels allow. Corporate partners can provide targeted and unique offers to charitable supporters and, in turn, expose their important work on the ground to large databases of supporters through participating Causes and corporate partners.

Please feel free to contact me should you wish to find out more.