Join the Movement: Let's Rebrand "Stakeholders" to "Internal Partners”

WHERE TO: Collaborative product development that yields results

WHERE FROM: We come from a place of us vs them. The Product team vs the Sales team, the Product team vs leadership, the Product team vs the stakeholders. The lack of alignment, collaboration, and empathy is staggering. Especially considering that everyone IS a stakeholder. Everyone involved owns part of the success and failure, and everyone wants to be consulted. So the term “Stakeholder” doesn’t hit the mark and certainly doesn’t create a vision of a cohesive team working together towards a goal.

WHERE NEXT: It’s time for a new approach. Let’s start a movement of rebranding “stakeholders” to “internal partners”. It might not seem like a big change but the impact can be huge! Let me explain...

The Problem with "Stakeholders"

Words are powerful.

The names we use have an impact.

Language shapes our interactions.

The word “stakeholder” is everywhere th...

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