Join Me at CES Next Year: An Unforgettable Experience Awaits! Are You Ready?

The 2024 edition of the Consumer Electronics Show (CES) in Las Vegas was a remarkable showcase of innovation and creativity. With over 130,000 attendees, about 4,000 exhibitors, representation from 150 countries, and a myriad of innovative sessions, the event is a magnetic hub for automotive industry professionals and technology enthusiasts. Participating in CES is essential to understand emerging trends and disruptive opportunities redefining the industry.

Currently, the automotive industry is at a turning point. To fully leverage the opportunities, it is crucial to look beyond the traditional boundaries of the industry. Events like CES are key to this external outlook, providing valuable insights into the trends and technologies that will shape the future.

CES exponentially amplifies the creativity of its visitors. From the unexpectedness of the innovations presented to the spectacle of the 'mise-en-scene,' CES sparks surprise and curiosity, makes us think, and generates new ideas and a lot of energy.

That's why we are preparing the 'CES 2025 World Shopper Mission' initiative… find out more at the end of this article!

Electric Mobility: An Evolving Pillar at CES 2024

One of my main focuses at this year's CES was Electric Mobility. With its definitive entry into the mass market, electric mobility is no longer a vector of disruption as in past editions of CES. However, this brings new challenges, such as the need to achieve price parity with internal combustion vehicles. This scenario is putting pressure on manufacturers, both traditional and new entrants, to balance cost reduction with significant investments in batteries and software, while maintaining profitability.

The absence of major manufacturers like 通用汽车 , 福特 , Stellantis , and Toyota Motor Corporation at CES 2024 is symptomatic of these challenges. These manufacturers face additional pressures, such as losses caused by recent "Big Three" strikes, leading them to rethink their presentation and marketing strategies.

A notable highlight in electric mobility was Kia Worldwide 's new PBV (Purpose Built Vehicles) range. This line represents a holistic reinterpretation of the electric utility vehicle, offering flexible and well-thought-out solutions that promise to revitalize the commercial vehicle segment.

The Role of Hydrogen: Hyundai's Perspective at CES 2024

Another point of interest was Hyundai Motor Company (?????) 's approach to hydrogen as an alternative energy source. The company presented an optimistic vision, focusing on the viability of hydrogen, especially for air, sea, and long-haul ground transportation.

Hyundai's commitment to electrification and exploring hydrogen as a viable energy solution exemplifies how this OEM is actively exploring new energy frontiers, remaining open to diverse technological possibilities.

This strategy is perfect for those OEMs that have the resources to explore these solutions, without compromising the electrification of the automotive sector. However, as mentioned above, the entry of electric vehicles into the mass market is demanding more and more resources, so that each manufacturer remains competitive...

Artificial Intelligence: A Revolution in the Automotive Sector

Artificial Intelligence was another of my focuses at CES 2024. AI is transforming the automotive sector, with applications ranging from simple voice assistants to complex integrations with ADAS systems, to a myriad of product development, manufacturing, and management tools. At the vehicle software architecture level, AI is effecting a true revolution with the consolidation of the traditional system consisting of different microprocessors, into two or three 'systems-on-chips.'

大众 , with its collaboration with Cerence AI , Mercedes-Benz AG , with the new generation of MBUX, and 谷歌 with evolution of the "Built-in" system, demonstrated how AI is becoming an essential component of the driving experience. I had the opportunity to experience these innovations and confirm that they represent a new era in the interaction between driver and vehicle, making driving more intuitive and personalized.

Beyond visible applications, AI has vast and still untapped potential in the automotive sector. Its ability to analyze large volumes of data and learn from experiences can lead to significant advances in safety, efficiency, and customization. CES 2024 highlighted the importance of not only adopting AI but also understanding its ethical challenges and potential risks.

At World Shopper, we remain committed to deepening the study of the application of Generative Artificial Intelligence in the automotive distribution and retail sector. This strategic focus aims to place us at the forefront of knowledge and innovation, ensuring we are ideally positioned to provide comprehensive support to companies and professionals wishing to maximize the potential of this revolutionary technology.

'CES 2025 World Shopper Mission': Preparing for the Future Today

Looking ahead, the 'CES 2025 World Shopper Mission' is more than a visit to the event; it is a unique opportunity to immerse yourself in the forefront of automotive technology and innovation. World Shopper has been participating in CES for nearly a decade. With our help, you can effectively prepare your visit, maximizing learning opportunities and exposure to emerging trends. We invite all interested parties to contact us to discover how the 'CES 2025 World Shopper Mission' can help prepare for your visit to CES and make the most of this participation. Join us on this inspiring journey and transform your vision for the future!

Ricardo Oliveira

World Shopper | #GetReadyForTheFuture