Join the Fight: Men Wear Pink 2024

Breast cancer isn’t just a women’s issue—it’s everyone’s challenge. As business leaders, we have the power to make an impact. I’m proud to be part of the 2024 Men Wear Pink of Greater Chicagoland campaign, uniting men ready to lead, raise awareness, and fund the fight against breast cancer.

At KPMG, we’ve always believed leadership goes beyond the boardroom. It’s about using our success to support critical causes. Few are as vital as this. I’m asking you to join me—not just for ourselves but for our moms, sisters, spouses, coworkers, and neighbors. We’re fighting so no one has to hear, “You have breast cancer.”

By joining, you commit to raising $2,500 and wearing pink daily in October. But it’s more than a financial contribution or a wardrobe change—it’s a statement of leadership, rallying your community, and making an impact.

Fundraising can feel daunting. But the same skills that drive your business success will make you a leader in this campaign. Fundraising is an extension of networking—you’re not just asking for donations; you’re inviting others to be part of something meaningful.

Last year, Men Wear Pink ambassadors raised millions, funding groundbreaking research and essential support for those battling breast cancer. Philanthropy is more than an obligation—it’s a powerful tool for change. By participating, you’re not only contributing to a life-saving cause but also setting a powerful example.

My Ask: Join the Men Wear Pink movement today. Together, we will commit to raising $2,500 each, wear pink every day in October for Breast Cancer Awareness Month, and lead with purpose. Together, we can save lives.

Robb Soles

Partner, 毕马威