Join The Circle. #16
Hi! ???? Welcome back for the 16th edition of The Circle. Do you have any topics you'd like us to cover? Nothing is off limits, so send your suggestions.
Are you enjoying The Circle? Forward this newsletter or send this page to your friends/colleagues. Just as a circle is a constant loop, your engagement keeps the conversation going.
?Remarketing to your previous buyers
Remarketing is like giving your customers a friendly reminder about your products or services after they've interacted with your business.?
Imagine someone browses your online store but leaves without making a purchase. With remarketing, you can show them targeted ads on other websites or social media platforms, nudging them to come back and complete their purchase.
But everybody knows this already. What's often overlooked is using remarketing to re-engage people who have already purchased products from you.
Most businesses rely heavily on emails to keep in touch and drive further engagement. That's all fine considering how cheap email is.?
But let's say your open rate is 30% (which doesn't mean they actually read the email). That means that 70% of your audience has no idea what you want to tell them.?
So do your best to reach those people as well. That's why you need to use retargeting ads to offer discounts, remind them of their previous purchase with you or offer something exciting.?
Try to personalize the ad as much as possible. If they spent a lot of time browsing a specific product - create an ad with a discount for that particular product.
Marketing on TikTok
TikTok's new marketing guide is a must-read for anyone not already using the platform.
领英推荐
According to the guide, 92% of users globally take action after watching a TikTok video, making it a powerful tool for driving engagement and conversions.?
The guide covers the campaign setup process and it's straightforward, with tools for targeting specific audiences, tracking performance with real-time data, and managing budgets effectively.
TikTok also provides various resources and insights to help you understand your audience better and optimize their campaigns.
Who knows what will happen with TikTok in the US, but for now it seems like a safe bet when it comes to marketing.
Selling After Checkout
The channel with one of the best ROI is a POST-PURCHASE PAGE.
Try the CartHook Post-Purchase Upsells app and generate additional revenue in 48 hours (probably even less).
Feel free to book a call or get started with CartHook for FREE. This app is a no-brainer and you'll quickly see why.
Shopify 's Checkout Extensibility
In February 2023, Shopify announced the deprecation of checkout.liquid and the transition to Checkout Extensibility. This new foundation aims to enhance security, performance, upgrade safety, and customization through apps.
Continuing to use the outdated checkout.liquid code beyond the specified deadlines poses risks that could negatively impact businesses.
The required upgrade timeline is as follows:
If you don't know what this means - no worries, we'll cover it in our next edition.
That's all for this week!
If you have any questions about Shopify or if you're looking for some functionalities and solutions for your online store, feel free to reach out to us at any time.
????