Join The Circle. #12

We're back with the 12th edition of The Circle! Do you have any topics you'd like us to cover? Nothing is off limits, so send your inquiries.

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• Reddit, Inc. introduces Dynamic Product Ads - what does it mean for you?
• Is short form content important? 谷歌 tests "Short Videos" tab
• 24 Shopify Apps for $199/mo
• Customer engagement through email campaigns
• E-commerce SEO: Get your product details right

Reddit, Inc.'s new Dynamic Product Ads

If you've been using Reddit for a while, you know that the average Redditor hates seeing ads. Still, Reddit wants to increase revenue so they came up with a new ad type on the platform.

Reddit has introduced Dynamic Product Ads as part of its expanding shopping ecosystem. These ads leverage machine learning and rich community insights to serve timely, relevant product recommendations to users actively discussing and considering purchases.

This means that you can use retargeting and prospecting to connect with high-intent customers directly within their decision-making process.

What's also super interesting is that these ads are designed to update automatically in real-time from product catalogs. So if you change prices or images, the ads will be updated as well. Neat, huh?

Importance of Short Form content to Google (and you)

Google is likely anticipating a shift in search behaviors and is beta testing a "Short Videos" tab in its search menu bar, potentially transforming how we consume content online.

This new feature aims to cherry-pick shorter videos from a plethora of platforms including YouTube , TikTok , Instagram , and more, directly within your search results.

If your brand has some quick explanation videos, you could easily start popping up in this tab. This feature is currently limited to mobile search.

24 Shopify Apps for just $199/mo

The team came up with a new deal. You can now get 24 Shopify apps for just $199/month. All premium plans and a dedicated contact for all Shopify-related questions are included.

These apps are for product variants, discounts, COD, order tracking, creating mobile app, upsells, reviews, metafields, back in stock alerts. Literally everything you'll need.

You can find out more at this link.

Customer engagement through email campaigns

Often overlooked by smaller brands, heavily appreciated among the big ones.

Email marketing is really an opportunity for all brands to increase the LTV of their existing customers, improve relationships with them and ultimately create brand ambassadors.

Once you acquire a customer, you should do everything in your power to get their email addresses (and consent!) and start emailing them from time to time.

How many emails? How often? What type of emails? How to set it up?

That all depends on the industry and brand itself, among other factors.?

This is one of the strategies that increase customer retention like crazy. And if you don't believe us, just know that Klaviyo is the most popular Shopify app - for a good reason.

If you need help with your email marketing, feel free to reach out to us.

E-commerce SEO: Get your product details right

We recently found an amazing resource on e-commerce SEO made by Aleyda Solís. It covers a lot of the important SEO stuff all ambitious brands should do.

Google has introduced Search Generative Experience and a few other updates that will pull a lot of clueless brands from the eyes of customers.

So make sure to be on top of everything. You can check out this resource here.

That's all for this week!

If you have any questions about Shopify or if you're looking for some functionalities, feel free to reach out to us at any time.