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This week on The Measure:
What Do 60K People Think About Local TV?
Join a FREE WEBINAR today - 4pm ET - where Alan Wolk and Evan Shapiro will be doing a Read Out of the Local TV Report, answering comments, questions, or concerns. Register for the webinar via this link , but if you can’t make it, the video will be available on-demand .
NBA Opening Week A Slam Dunk
Week one of the NBA season nabbed 1.78% of national linear TV minutes watched according to data from Inscape . It was the week’s No. 4 program despite going up against the NFL, college football, two MLB game 7s and the World Series. [READ MORE ]
Michelob Is Being Dramatic
Beer doesn’t just limit itself to sports advertising. iSpot data reveals that in Q3 , 23% of Michelob Ultra’s TV ad impressions were delivered by telenovelas (the brand’s No. 1 program genre). [READ MORE ]
领英推荐
Making Black Friday So Fetch
Walmart’s Mean Girls-inspired Black Friday campaign leans on nostalgia, and the reach of Lindsay Lohan. CreatorIQ data reveals an “excellent” engagement rate for Lohan on Instagram, and an audience right in the holiday shopping sweet spot. [READ MORE ]
Tubi Lives Life In Fast Lane
On three of these four major FAST services, viewers seem to prefer one form of content over another. Brandon Katz breaks down why that is and what it means. [READ MORE ]
This Week’s Free Report, from CreatorIQ: How DIGIORNO? Pizza Unlocked TikTok Campaign Measurement