Join The AI Marketing Revolution: 10 Challenges to Ignite Your Campaigns

I'm SO excited to launch a newsletter reader preview of my new generative AI for marketing challenge! Over the course of the next several weeks, I'll be creating short video tutorials to help you become a generative AI super user. Each exercise shouldn't take you more than 30 mins and is crafted to explore tools that you can use to up your marketing game TODAY.

Everyone who completes all 10 challenges and posts the results of each challenge on Linkedin using the hashtag #AIMarketingRevolutionChallenge will be eligible for a super cool prize pack.

Step one on this mission, is to create your very own AI customer companion who will act as your 'voice of the customer' and ultimately be a resource for testing your results. I have outlined exactly how to do that in my video introduction to this series over on YouTube. Once completed, you are ready to complete our first official challenge - The Wordsmith Showdown.

Spoiler alert: ChatGPT always wins! :-)

This challenge is part of a series of articles I'm writing for Martech.org, called Decoding Generative AI: A Marketer’s Guide to Text-Based and Visual AI Content. The first post in the series will be launching soon, so keep an eye out for that on LinkedIn. Thanks for participating and I can't wait to explore the boundaries of AI together.

August XR Pub Crawl On-Demand

We had a lively discussion last week during our monthly XR Pub Crawl for Marketing and Communications on how we should be using AI tools, using AR to drive foot traffic, and the 纽约时报 suing ChatGPT . If you missed it, you can listen to the on-demand version and the links to the news discussed are shared below. ??

Hot Off the Press: State of Marketing AI Report 2023

A few of the key insights from this report include:

• CMO's don't fully understand AI tools
• Most marketers are using AI to increase productivity and save time
• Most agree that AI is a complete game-changer for our industry

You can download the full report here: Full Report PDF

Midjourney Now Allows In-Painting

Midjourney is my absolute favorite text to image tool and I use it daily. You can watch a hands-on tutorial of this powerful platform during the XR Pub Crawl AI Edition that took place a few months ago with AI author PJ Pereira .

The platform has just launched a new feature that allows users to select and edit specific areas within a generated image. This can be used to add or remove objects in the background or even try and edit any text within the image. As you can see in the image above, specific text within generated images is still a problem but with this feature, we're getting closer to a solution. This post on Techfinitive.com provides more details on how to use this exciting new feature!

Top AI Tool: Picsi.AI

So if you want to do a deep dive into self-expression, just spend a few hours playing around with this AI tool that allows you to add your face onto any Midjourney portrait you can think of. The tool take a bit to set-up - you need to create your own Discord server (easy!), invite both the Midjourney Bot and the Picsi.AI Bot into your server and then follow a series of prompts.

There's a step by step guide that takes your through the entire process and then play away! I used this post on different portrait styles for inspiration to create my own series of self-portraits. The tool is REALLY slick and does an amazing job keeping the original style of the portrait while at the same time bringing in the likeness of yourself or someone you know.

XR/AI Marketing News

Microsoft’s Satya Nadella is winning Big Tech’s AI war. Here’s how

'New York Times' considers legal action against OpenAI as copyright tensions swirl

AI is going to eliminate way more jobs than anyone realizes

How Decentraland Is Using AI to Make the Metaverse Feel More Alive

Zero10 and JD Sports Offer Virtual Try-On of Nike Apparel at IRL Stores

Are virtual stores the future of retail? Plus, Ralph Lauren drops physical Fortnite boots: Web3 drops of the week

75% of businesses are implementing or considering bans on ChatGPT

Forget SEO: Why ‘AI Engine Optimization’ may be the future

Flipping The Script On AI By Using Prompt Engineering Techniques To Have Generative AI Ask You Questions And Get Even Better Answers Out Of The AI

Join Our Community

Every month pioneers in the marketing industry gather at the XR Pub Crawl and we would love you to join us - LIVE. Your input, expertise, and questions are hugely valuable and I LOVE to have conversations about the new AI and XR tools available. #GeekAlert

You can RSVP to September's event here, on LinkedIn, and I hope to see you Friday September 22nd at noon PT.

We also schedule regional, in-person meetups - so keep an eye as these will be shared within this newsletter and at the monthly, online, XR Pub Crawl.