John "A Dream & Goal" + A Script to Start That Summarizes Your Accounts Opportunity

The Script:

In the dim glow of my monitor, I hesitated. My cursor hovered over the innocuous button: Run. But this wasn’t just code; it was an extension of my own neural pathways—a digital alter ego. Weeks of late nights and countless cups of coffee had birthed this creation.

What used to consume hours of my life—the meticulous analysis, the hunt for hidden gems—now rested in a few lines of text. This script would dive into our ad accounts, ferreting out insights I often missed in the daily grind. It would spot underperforming ads, unravel the mysteries of our campaigns, and even expose those elusive responsive search ads with too few headlines.

As I clicked, I felt a surge of anticipation. Soon, my inbox would cradle a concise report—an alchemical blend of data and wisdom. These insights weren’t mere numbers; they were the keys to unlocking our team’s potential. In the next marketing meeting, we’d wield them like superheroes, reshaping our destiny.

It was like sending a mini-me into the data jungle, machete in hand, ready to carve a path toward better performance. I leaned back, sipped my coffee, and waited—for the story our data would tell, for the transformation that awaited us.

What it does:

• Starting with Limited Resources: The script begins by gathering data on active Google Ads campaigns, much like someone who started with little and learned to maximize every opportunity.
• Efficiency and Resourcefulness: It carefully analyzes each campaign type (Performance Max, Search, Display, Video, Shopping) to ensure that nothing is wasted—every click, conversion, and dollar spent is accounted for.
• Meticulous Analysis: The script identifies underperforming elements, such as low-converting keywords, weak headlines, or underwhelming ad groups, ensuring that every effort is optimized for success.
• Insightful Reporting: It summarizes campaign performance with clear, actionable insights, helping to make the most out of every opportunity, similar to stretching limited resources.
• Recommendations for Improvement: The script provides recommendations for refining ad copy, optimizing campaigns, or scaling successful strategies, showing a path from modest beginnings to impactful results.

function main() {
  var email = "[email protected]";
  var dateRange = "LAST_30_DAYS";
  
  try {
    // 1. Initialize and retrieve data
    var campaignSelector = AdsApp.campaigns()
      .withCondition("Status = ENABLED")
      .forDateRange(dateRange);
    var campaignIterator = campaignSelector.get();
    
    var performanceData = [];
    var errors = [];

    var totalClicks = 0;
    var totalConversions = 0;
    var totalCost = 0;
    var totalImpressions = 0;
    
    // 2. Performance Data Retrieval and Error Checking
    while (campaignIterator.hasNext()) {
      var campaign = campaignIterator.next();
      var campaignType = campaign.getAdvertisingChannelType();
      
      var stats = campaign.getStatsFor(dateRange);
      var metrics = {
        clicks: stats.getClicks(),
        conversions: stats.getConversions(),
        cost: stats.getCost(),
        impressions: stats.getImpressions()
      };
      
      var errorDetails = {
        campaignName: campaign.getName(),
        assetGroupErrors: [],
        adGroupErrors: [],
        productGroupErrors: [],
        headlineIssues: [],
        nonConvertingKeywords: [],
        nonConvertingProducts: []
      };
      
      switch(campaignType) {
        case "PERFORMANCE_MAX":
          analyzePMax(campaign, metrics, errorDetails, dateRange);
          break;
        case "SEARCH":
          analyzeSearch(campaign, metrics, errorDetails, dateRange);
          break;
        case "DISPLAY":
          analyzeDisplay(campaign, metrics, errorDetails, dateRange);
          break;
        case "VIDEO":
          analyzeVideo(campaign, metrics, errorDetails, dateRange);
          break;
        case "SHOPPING":
          analyzeShopping(campaign, metrics, errorDetails, dateRange);
          break;
        default:
          Logger.log("Unsupported campaign type: " + campaignType);
      }
      
      totalClicks += metrics.clicks;
      totalConversions += metrics.conversions;
      totalCost += metrics.cost;
      totalImpressions += metrics.impressions;
      
      performanceData.push(metrics);
      errors.push(errorDetails);
    }
    
    // Calculate overall CTR and CPM
    var totalCtr = (totalClicks / totalImpressions) * 100;
    var totalCpm = (totalCost / totalImpressions) * 1000;
    
    // 3. Performance Summary
    var performanceSummary = {
      clicks: totalClicks,
      conversions: totalConversions,
      cost: totalCost,
      impressions: totalImpressions,
      ctr: totalCtr,
      cpm: totalCpm
    };

    // 4. Email Reporting
    sendEmailReport(email, performanceSummary, errors);
    
  } catch (e) {
    Logger.log("An error occurred: " + e);
    MailApp.sendEmail(email, "Error in Google Ads Script", "An error occurred while running the script: " + e);
  }
}

function analyzePMax(campaign, metrics, errorDetails, dateRange) {
  var assetGroups = campaign.assetGroups().get();
  while (assetGroups.hasNext()) {
    var assetGroup = assetGroups.next();
    if (assetGroup.isEnabled() && assetGroup.getPerformanceRating() === "BELOW_AVERAGE") {
      errorDetails.assetGroupErrors.push("Asset Group '" + assetGroup.getName() + "' is performing below average");
    }
  }
}

function analyzeSearch(campaign, metrics, errorDetails, dateRange) {
  var adGroups = campaign.adGroups().get();
  
  while (adGroups.hasNext()) {
    var adGroup = adGroups.next();
    checkHeadlines(adGroup, errorDetails);
    
    var keywords = adGroup.keywords().get();
    var nonConvertingKeywords = [];
    
    while (keywords.hasNext()) {
      var keyword = keywords.next();
      var stats = keyword.getStatsFor(dateRange);
      if (stats.getClicks() > 0 && stats.getConversions() === 0) {
        nonConvertingKeywords.push(keyword.getText());
      }
    }
    errorDetails.nonConvertingKeywords = nonConvertingKeywords;
  }
}

function analyzeDisplay(campaign, metrics, errorDetails, dateRange) {
  var adGroups = campaign.adGroups().get();
  while (adGroups.hasNext()) {
    var adGroup = adGroups.next();
    var stats = adGroup.getStatsFor(dateRange);
    if (stats.getClicks() > 0 && stats.getConversions() === 0) {
      errorDetails.adGroupErrors.push("Ad Group '" + adGroup.getName() + "' has clicks but no conversions");
    }
  }
}

function analyzeVideo(campaign, metrics, errorDetails, dateRange) {
  var videoAds = campaign.videoAds().get();
  while (videoAds.hasNext()) {
    var videoAd = videoAds.next();
    var stats = videoAd.getStatsFor(dateRange);
    if (stats.getViews() > 1000 && stats.getConversions() === 0) {
      errorDetails.adGroupErrors.push("Video Ad '" + videoAd.getName() + "' has over 1000 views but no conversions");
    }
  }
}

function analyzeShopping(campaign, metrics, errorDetails, dateRange) {
  var productGroups = campaign.productGroups().get();
  
  while (productGroups.hasNext()) {
    var productGroup = productGroups.next();
    var stats = productGroup.getStatsFor(dateRange);
    if (stats.getClicks() > 0 && stats.getConversions() === 0) {
      errorDetails.nonConvertingProducts.push(productGroup.getId());
    }
  }
}

function checkHeadlines(adGroup, errorDetails) {
  var ads = adGroup.ads().withCondition("Type = 'RESPONSIVE_SEARCH_AD'").get();
  
  while (ads.hasNext()) {
    var ad = ads.next();
    var headlines = ad.asType().responsiveSearchAd().getHeadlines();

    if (headlines.length < 3) {
      errorDetails.headlineIssues.push(ad.getId());
    }
  }
}

function sendEmailReport(email, performanceSummary, errors) {
  var subject = "Google Ads Account Performance Update";
  var body = "Performance Summary (Last 30 Days):\n";
  body += "Clicks: " + performanceSummary.clicks + "\n";
  body += "Conversions: " + performanceSummary.conversions + "\n";
  body += "Cost: $" + performanceSummary.cost.toFixed(2) + "\n";
  body += "Impressions: " + performanceSummary.impressions + "\n";
  body += "CTR: " + performanceSummary.ctr.toFixed(2) + "%\n";
  body += "CPM: $" + performanceSummary.cpm.toFixed(2) + "\n\n";
  
  body += "Errors Found:\n";
  errors.forEach(function(error) {
    if (error.assetGroupErrors.length > 0 || error.adGroupErrors.length > 0 || 
        error.productGroupErrors.length > 0 || error.headlineIssues.length > 0 || 
        error.nonConvertingKeywords.length > 0 || error.nonConvertingProducts.length > 0) {
      
      body += "Campaign: " + error.campaignName + "\n";
      
      if (error.assetGroupErrors.length > 0) {
        body += "  Asset Group Errors:\n";
        error.assetGroupErrors.forEach(function(err) {
          body += "    - " + err + "\n";
        });
      }
      if (error.adGroupErrors.length > 0) {
        body += "  Ad Group Errors:\n";
        error.adGroupErrors.forEach(function(err) {
          body += "    - " + err + "\n";
        });
      }
      if (error.productGroupErrors.length > 0) {
        body += "  Product Group Errors:\n";
        error.productGroupErrors.forEach(function(err) {
          body += "    - " + err + "\n";
        });
      }
      if (error.headlineIssues.length > 0) {
        body += "  Headline Issues:\n";
        error.headlineIssues.forEach(function(issue) {
          body += "    - Ad ID " + issue + " has fewer than 3 headlines.\n";
        });
      }
      if (error.nonConvertingKeywords.length > 0) {
        body += "  Non-Converting Keywords:\n";
        error.nonConvertingKeywords.forEach(function(keyword) {
          body += "    - \"" + keyword + "\"\n";
        });
      }
      if (error.nonConvertingProducts.length > 0) {
        body += "  Non-Converting Products:\n";
        error.nonConvertingProducts.forEach(function(product) {
          body += "    - Product ID " + product + "\n";
        });
      }
      body += "\n";
    }
  });

  // Dynamic Analysis of Performance
  body += "Analysis of Performance:\n";
  if (performanceSummary.conversions > 1000) {
    body += "Overall, the account has performed well over the last 30 days, with " + performanceSummary.conversions + " conversions. Consider scaling successful campaigns.\n";
  } else {
    body += "There's room for improvement in conversions. Review and optimize underperforming campaigns and ad groups.\n";
  }
  
  // Dynamic Recommendations
  body += "\nRecommendations:\n";
  if (performanceSummary.ctr < 1.5) {
    body += "1. CTR is below 1.5%; consider testing new ad copy or refining audience targeting.\n";
  } else {
    body += "1. CTR is strong at " + performanceSummary.ctr.toFixed(2) + "%; continue to focus on high-performing keywords and ads.\n";
  }

  if (errors.some(e => Object.values(e).some(arr => arr.length > 0))) {
    body += "2. Address the identified errors to ensure all campaigns are running optimally.\n";
  } else {
    body += "2. No major errors were detected; maintain current optimizations and consider expanding successful strategies.\n";
  }
  
  MailApp.sendEmail(email, subject, body);
}        

Example output:

Who is John? Here’s a brief story that captures a bit of who I am, with every detail rooted in truth. I hope this resonates with someone who needs it today.

From Garbage Bag to Touchdown: My Unlikely Journey

You know those movie scenes where the underdog shows up with nothing but a dream? That was me, standing at Washington State University's gates, everything I owned in a black garbage bag. I was shaking like a leaf, not because the bag was heavy, but because my future weighed a ton.

I'm John, and this is my story. It's not pretty, but it's real.

Growing up, our family photo album was like our fridge - pretty empty. Mom split when I was a kid, leaving a hole that Dad tried his best to fill. Man, my old man was something else. I still see him trudging through snow to work when our junker of a car gave up. He didn't say much, but his actions screamed louder than words ever could.

College? I thought it'd be my golden ticket. Turns out, I was better at collecting academic warnings than credits. Twice, I found myself on the verge of getting kicked out. But then, football happened. On that field, I wasn't the kid with the sad backstory. I was unstoppable. Each catch felt like I was scoring against my past.

When dorms shut down for breaks, my buddy Akil and I got real cozy with a closet floor. Sounds rough, but those nights, staring at the ceiling, dreaming out loud - that was home. We didn't have much, but we had each other's backs.

Fast forward to now. I've got an MBA and a fancy job title. But some mornings, I wake up feeling like that same scared kid with the garbage bag. My therapist calls it 'imposter syndrome.' I call it my reality check.

Here's the thing, though. Those struggles? They're my superpower now. My scars help me connect with people who are fighting their own battles. And trust me, everyone's got something.

So, if life's got you down for the count, remember my garbage bag. Your situation now? It's not the end of your story. Find your 'football field' - that thing that makes you feel alive and worthy.

And for those of you doing alright, take a look around. That person next to you might be lugging around their own invisible garbage bag. A little kindness goes a long way. Trust me on this one.

I didn't get from that garbage bag to where I am alone. It took a village - family, friends, coaches, and random acts of kindness from strangers.

So that's me. John, the garbage bag kid turned MBA. Still figuring it out, still growing. My story's not over, and neither is yours. Let's keep pushing, keep believing. Who knows? Maybe our garbage bags are just gold waiting to be discovered.