John Bell & Coryden unveils SEABODY as winner of ‘Anniversary Awards’

John Bell & Croyden is incredibly proud to announce the impressive luxury skincare brand SEABODY as the winner of our first-ever ‘Anniversary Award’, launched as we mark the historic milestone of our 225th anniversary to find the next big beauty brand in the industry.

?In the health and beauty space, there's always something new and exciting coming to the fore. At John Bell & Croyden, we have always strived to stay ahead of the trends to bring our customers the very best the world has to offer in skincare innovation and technology. The core of our brand has always been innovation. As we celebrate the momentous occasion of our 225th anniversary, we embarked on a riveting journey to seek out the next sensation in the world of health and beauty.

Introducing our 2023 winner: SEABODY

?We are thrilled to announce the exquisite SEABODY as the winner of our exciting new ‘Anniversary Award’ in recognition of their unique innovation-led collection of luxury oceanic based food supplement and skincare products - one that embodies our passion for both cutting-edge and sustainable innovation, equally important in today’s fast-growing world of health and beauty.

?Our special 'Anniversary Award' was launched in collaboration with Country & Town House and CEW (Cosmetic Executive Women) to celebrate remarkable, forward-thinking health and beauty brands that prioritise innovation, sustainability, and ethical practice. It was opened to all young and innovative independent brands across the industry, and with over 80 entrants vying for the coveted title, our judges had their hands full! We were blown away by the number of entries that came through and the standard of the products was incredibly high. Luckily, our amazing judging panel, made up of some very influential people from the beauty world, were on hand to really immerse themselves into the process and worked hard to find our final 5 – and our ultimate winner.

SEABODY , with its innovative and sustainable collection that utilise ocean plants from the Irish Atlantic coastline, navigated this fierce competition and secured the top spot. Their products exclusively feature organically certified, sustainably cultivated seaweeds hand-harvested from the Wild Atlantic Way. The brand's commitment to zero-waste clean technologies in extracting potent bioactive ingredients is truly remarkable. Their packaging choices are equally eco-conscious, featuring infinitely recyclable glass, forest steward certified paper, and biodegradable inks.

?As an innovation-led brand, SEABODY is working towards a fully circular model – and recently became the only Irish brand to achieve the Positive Luxury Butterfly Mark, which reflect the highest standard of sustainability best practices across ESG+ (Environmental, Social, Governance and Innovation).

Alexnder Johnston, General Manager of John Bell & Croyden, said: “The formulation, the texture, the story behind the brand – and even the packaging, were immediately compelling. Meeting Helena at the presentation stage was the icing on the cake The passion she displayed for her brand was infectious and the products themselves are absolutely outstanding. A truly worthy winner!”

?As part of the award, we are excited to have the privilege of showcasing their amazing collection of tech-powered beauty and wellness products at our store, which will be hitting the shelves at Christmas! SEABODY’s skincare products have been biodesigned, based upon a deep knowledge of skin health and bioactive to create high efficacy products, which are all nature based, vegan aligned and deliver a luxury sensory experience.

?This includes their star product, the Glycan Enrich Moisturiser - the brand’s first product to reach hero status - an ultra-nourishing, hydrating product, enriched in Maraderm ? super concentrate in addition to key actives such as vegan omegas, ceramides, squalane and niacinamide. This supercharged formula works with your skin to hydrate, smooth and reduce the appearance of fine lines and wrinkles.

Designed to address the 5 key undereye concerns, including dark circles and fine lines, the brand’s high-tech eye serum Pentabrite Eye Serum has also already gained cult status. It features an intense infusion of marine actives, including Maraderm?, caffeine, hyaluronic acid, Vitamin C, Vitamin E and an upcycled blueberry extract with blue light filtering properties.

?As well as being listed, SEABODY will receive an exclusive marketing package worth ￡25,000 and a prominent feature in the widely distributed Country & Town House Magazine.

?Speaking about the coveted prized, Co-founder Dr. Helena McMahon said: “Winning the John Bell & Croyden award is such a huge honour for SEABODY. As a science-led brand with full commitment to positive impact, beauty and wellness, quality and efficacy, there is huge alignment between our brand’s ethos and values and that of John Bell & Croyden.”

?Meet our amazing runners-up

?But the celebration doesn't end here. The standard of finalists was so high that we decided to also award a bronze and silver award. As an extra perk, all our winners will be featured in a prestigious listing at John Bell & Croyden, while our silver award recipients will additionally receive a remarkable ￡5,000 marketing package.

?We are thrilled to introduce our exceptional runners-up:

TRU HYAL 100 - Joint winner of the John Bell & Croyden Anniversary Silver Award - A Korean-born, technologically advanced beauty brand utilising patented freeze-dried technology to preserve the potency of their ingredients.

LE ROUGE FRAN?AIS - Joint winner of the John Bell & Croyden Anniversary Silver Award - Offering plant-based colour as an alternative to non-renewable pigments, with formulas that are up to 100% natural, certified organic, and vegan.

Universal Soul Company - Joint Winner of the John Bell & Croyden Anniversary Bronze Award – Their award-winning well-being products are designed to destress, rebalance, and uplift through the senses.

Hempe - Joint Winner of the John Bell & Croyden Anniversary Bronze Award – A health brand that combines the best natural ingredients for relief with CBD to produce four powerful topical products to alleviate aches, pains, and skin complaints.

?Find their products showcased (among others)…????????????????????????????????????????

?These outstanding brands are set to shine, and you will be able to find their products alongside SEABODY, both in-store and online at John Bell & Croyden very soon. Watch this space!

Explore more about John Bell & Croyden and the future of innovation-led, sustainable health and beauty here https://johnbellcroyden.co.uk/

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