John Baisch's Insights on Leading Product Innovation at Healthwise (acquired by WebMD in 2024)

John Baisch , Director of Product Management at Healthwise (Now WebMD Ignite) , shares valuable insights with Chris Hoyd and Product in Healthtech community on how his team is driving innovation in healthcare education. By restructuring the product organization around problem areas and adopting a culture of transparency and empowerment, Baisch has led his team to deliver impactful solutions that empower patients and providers.

Discover how Healthwise's focus on evidence-based content, coupled with a strategic approach to build vs. buy decisions, has enabled them to create cutting-edge products like Advise for Epic - a FHIR-enabled application that recommends personalized content to clinicians during patient encounters.

Some of the most compelling insights from John:

• Emphasizing the importance of having product managers own problem areas rather than specific products or features. This shift in focus has led to significant improvements in velocity and impact for Healthwise's product team.

• Fostering a culture of transparency where every employee, regardless of their role, is well-informed about the organization's direction and key initiatives. This level of transparency contributes to a sense of shared purpose and engagement.

• When evaluating build vs. buy decisions, John and his team prioritize optimizing the value they provide to the market while maintaining reasonable costs. They have become increasingly strategic in their approach to these decisions, considering factors such as opportunity costs and long-term maintenance.

• Healthwise's product management transformation has been driven by a focus on empowering team members, fostering a culture of innovation, and maintaining a problem-solving mindset. John's leadership has been instrumental in guiding this transformation.

For anyone interested in the future of healthcare education and the power of product innovation to transform patient and provider experiences, this is a great conversation full of valuable insights.

Catch the full episode here:

https://open.spotify.com/episode/14o6IZE9D723UM0FBoBMjL?si=02a6c1f0e1874fa2

https://youtu.be/WR6k9KjFqI4

https://podcasts.apple.com/th/podcast/product-in-healthtech/id1590043589

For more expert insights on driving innovation in healthcare, follow the Product in Healthtech podcast. And if your organization is looking to transform its approach to healthcare technology, VYNYL 's team of experienced strategists, designers, and developers is ready to help you bring your vision to life.