Jobs Platform Indeed CMO??; Why We Love Nike’s Super Bowl Spot?; Brands Beware of Tech Pushback??
Issue #53 | 24.02.2025
Happy Monday! To accompany you with your morning cuppa - Creative Salon brings you the top reads from the week that was. Dive in!
??The Marketer Fighting Recruitment Absurdities Around The World
Clíona Hayes , Indeed ’s senior director of global brand and advertising, tells Creative Salon about building a $7.1 billion-revenue global brand, what makes a good agency partner, and the need for human truths in marketing.?Read Now.
??Why Brands Need To Get Out In the Real World
People are starting to question technology and look for physical interaction, according to Accenture’s latest annual Life Trends report. Katie Burke , Accenture Song ’s global thought leadership lead, breaks down its findings and what they might mean for marketers and brands. Read Now.
???This Year's Creative Advantage Lies In The Tipping Point
Global instability has led to Edelman choosing 'Tipping Points' as the theme for its Perspectives on 2025 trends report.?Edelman's strategy director Chris Mccrudden explores these forces that will steer society into unexpected places in the coming months. Read Now.
??Beware The Rift: Why Brands Can't Afford To Ignore The Growing Divide Between Young Men And Women
Research finds a growing generational divide between young men and women that’s “less a gentle drift and more a systemic shift”, says Pablo London ’s Chris Turner , planning director, and Lisa Stoney , deputy chief strategy officer. Brands need to be aware of ‘The Rift’ and act accordingly – not just observe from a distance, they argue.?Read Now.
??Brands In Britain: Step Away From Cosy To Scramble And Thrive
Marketers like to be well-prepared for what is?to come, but when the world is going bonkers how can they keep their brands relevant if they cannot be reactive? MullenLowe UK 's chief strategy officer Ben Shaw outlines why he thinks more CMOs should step out of their comfort zones and prepare to bounce. Read Now.
?Creative Salon Loves... Nike's Super Bowl Statement And Its Commitment To Women's Sport
"You can't fill that?stadium, so fill a stadium. You can't be emotional, so be emotional" is?the rallying cry to women in?Nike's latest Super Bowl spot. And the?tedious?negative responses (predictably, exhaustingly, anger-inducingly) only emphasise?why its message is?as potent?as?ever. Brands have stayed tame for too long, and we've had enough. Go on, just do it. Spotlight women in sport. Quash prejudice. And mean it. Read Now.
??Meanders, Curations And Performances: The Inspirations For GroupM's Head Of Design?
From admiring?Barbie?and Tim Burton?at the Design Museum, to the joy of performance art?and taking time to?embrace?his inner flaneur,?GroupM's head?of design Daryl Percival shares three sources of inspiration. Read Now.
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