JoBros and sparkly stuff, plus evil bunnies??????
??On Our Radar??
Stuff we're monitoring – and you should keep your eye on.
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?? EVIL BUNNY GETS BRAND DEAL
If you've not yet stumbled upon @Sylvaniadrama on your #FYP, do yourself a favor and run don't walk to watch their latest "episode". Using old-school Calico Critters as stop-motion characters, creator Thea von Engelbrechten has been spinning up absurdly evil and Desperate Housewives-esque (read: alcoholism and murder) dramas that have amassed a collective 60M likes across her profile, which currently has 2.4M followers.?
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It was a matter of time before DTC brands slid into Sylvania. Ruggable , Prime Video & Amazon MGM Studios , and Burberry are just a few of the notable brand partnerships.?
Wanna know if bunnies and other hidden stuff in videos are impacting your brand?
??I'm a Sucker for Joe??
Jonas Bros DIY PR management.
?The pop culture world has been ablaze with news of Sophie Turner & Joe Jonas’ split – with fans speculating over who was the villain that caused the fallout. Leading up to the official announcement on IG that dropped 2 days ago, we’ve been keeping tabs on how the discourse has shapeshifted not only on – but based on – TikTok . Given the amount of buzz, this feels like the breakup of the decade – it’s almost giving Bennifer in the early 2000s.??
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Since getting the band back together, the Jonas Brothers have famously secured a strong TikTok presence, boosting awareness and genuine fan engagement through successfully navigating the algorithm. The JoBros’ ability to connect with fans in a genuine way has deftly leaned into making videos that aren’t just generally funny, but showcase their digital literacy in knowing what is funny when – one of their most effective strategies has been the duet template posts.
Their fluency in various niche TikTok discourse outshines that of most celebs (especially bands) and has led them to secure a combined following of over 13M users and a crowned position as the app’s trendsetters –?with their videos regularly racking up millions of views.
Getting back to the split discourse – while we’ve seen our fair share of Joe Jonas villainization, there’s also been consistent positive virality and support. So, given the overall positive reactions to their big brotherly group hug onstage at their Phoenix show – we can’t help but speculate that their successful digital brand and connected fan base just might be influential enough to help Joe and the band come out somewhat unscathed.?We’ll see how they fare at their upcoming show at Dodger Stadium in LA this Saturday!
领英推荐
?Silence + Sequins = Viral?
Concertgoing goes cray in TikTok land.
?Meanwhile, at another massive summer pop tour, it’s been nothing but Big Bey energy. In the era of streaming, TikTok concert fanatics have essentially become pro reporters, dishing out front-row footage livestreams, fan-made vids of various call-and-response challenges, and a whole lot of their own “behind-the-scenes” concert glam prep. Concerts in the TikTok era are designed to be interactive – hence the latest trends like #Beyonce ’s #mutechallenge and the latest sequin overload we’ve been spotting across concertgoers and celebs alike.?
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A TikTok user went viral when she went to record the #mutechallenge, only to be “videobombed” by Zendaya and Tom Holland, who she spotted joining in on the trend in the crowd behind her. The trend is simple: when Queen Bey sings “mute,” the music stops and everyone freezes in silence for a few seconds, erupting in very noisy support as soon as she drops her next line: “Look around, it’s me and my crew / Big energy.”?
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“Dear White People” star Logan Browning also joined in on the trend, participating in the TikTok challenge.?
?#mutechallenge – 156.4M views
#beyhive – 4.5B views
#beyhivebrasil – 64.4M views
#beyoncechallenge – 1.5B views
#beyoncerenaissance – 633.2M views
Celebs have also responded to the trend of sequins taking over as the outfit glam-of-choice this summer, with big names like Meghan Markle and Adele sporting glittery getups across various social media channels. As a result, the dupe discourse is in full force, with users digging up Amazon sequin skirt and glitter ball alternatives at the speed of light.
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About Us
ViralMoment uses #AI to analyze user-generated content on social video platforms from #TikTok to YouTube Shorts: your crystal ball for short-form social media trends.?
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