"Job Search Playbook 2023" - How AI can help you find a job as a marketing director in 2023.

So you want to find a job in 2023 but you are not sure where to start. You might find yourself submitting resumes on LinkedIn or Indeed but no one is responding.

What you need a Job Search Playbook so you have EVERYTHING you need in one place to help you get the prefect job.

Creating this custom playbook might be very time consuming but you can use AI and in just a few MINUTES NOT HOURS or DAYS you can develop your prefect playbook.

AI is powerful, it can create content, images and so much more.

But you need to feed it good information because GARBAGE IN, equals GARBAGE out.

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Here is what you can put into your Job Search Playbook for 2023 and beyond. Ill put examples written by AI below but first let me break it down. IF you know someone looking for a job, mention them in the comments of this article and follow me for more amazing ideas.

1) Updated Resume Optimized by AI and Designed in Canva (You want two versions, text only and a well designed graphical presentation with your image on it)

2) Updated LinkedIn profile that matches your resume. You can use AI to find out the elements of your profiles to update for a marketing director job. Or any role for that matter. Remember that you need to optimize your profile so you come up in search for recruiters.

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3) Summary of your resume that is sharp to the point and gets CEOs and hiring managers to WANT TO READ the resume.

4) Redo the experience section, cutting out the FLUFF and tightening up each section to make it EASILY readable and be benefit based instead of just going on and on.

5) List of ways to get fresh interviews with the goal of getting 100 interviews in the next 100 days. Networking, Online Job Boards, Recruitment agencies, Company websites, Professional associations, LinkedIn, Cold Outreach. Ai will break it down more below.

6) Prepare a letter to send to friends via AI that describes the perfect position and attach the resume?to send out to everyone that can help you.

7) Create a post for LinkedIn by AI that reads the letter, the resume and qualifications and announces that he is looking for a marketing director position in a way that people will want to help

8) Create a song/peom to sing on Instagram/TikTok about the position he is looking for as marketing director if you are artistic and enjoy singing.

9) ?Make the perfect Tweet about what you are looking for in a position and how people can help you find a marketing director job.

10) Write an email series to the CEOs of the top advertising agencies on the INC500 to send out over the span of a few weeks that explains why they need to interview you as marketing director or as a COI because they know when clients need marketing directors.

11) Connection Note on LinkedIn to get HR directors and CEOs to want to connect on LinkedIn if they have an available position as marketing director.

12) List of interview questions to ASK when being interviewed so you are viewed as a proactive marketing director with the BEST questions to position him as QUALIFIED based on the ad.

13) Scipt for possible reasons they wont hire you and the best possible responses that will make anyone interviewing this possible marketing director want to hire you

14) A Story about past failures and experiences that demonstrates his skills, problems solving ability and positive atitude for questions like tell me a time where you failed but got back up and how you solved the problem

15) A 1 minute video script introducing yourself as possible marketing director for the company to really stand out when applying on LinkedIn, adding a video will increase chances of getting interviewed by 500%

OK now we have these 15 items ready to go..

Lets review them here one by one and show you examples.

Updated Resume Optimized by AI and Designed in Canva (You want two versions, text only and a well designed graphical presentation with your image on it)

Updated LinkedIn profile that matches your resume. The elements of your profiles to update for a marketing director job.

Here are some elements of your LinkedIn profile that you might consider updating to better match the resume you provided for a marketing director job:

1. Headline: Your headline should be a brief summary of your professional identity and should include key keywords related to your experience and expertise. For example, you might consider using a headline like "Experienced Marketing Director with Strong Technical Skills and a Track Record of Success".
2. Summary: Your summary should be a more in-depth description of your professional experience, skills, and accomplishments. This is a good place to highlight your key achievements and discuss your passion for marketing. Be sure to include relevant keywords and use specific examples to illustrate your experience and expertise.
3. Work experience: Be sure to include all relevant work experience in the "Experience" section of your LinkedIn profile. For each position, be sure to include a detailed description of your responsibilities and accomplishments, and use specific examples to illustrate your success.
4. Skills: The "Skills" section of your LinkedIn profile is a good place to highlight your technical skills and expertise. Be sure to include any relevant certifications or training, such as your Agile Product Manager certification or your Hubspot certification.
5. Education: In the "Education" section of your LinkedIn profile, be sure to include your degree and any relevant coursework or training that is relevant to your marketing director job search.
6. Professional associations: If you are a member of any professional associations or organizations, be sure to include them in the "Accomplishments" section of your LinkedIn profile. This can help demonstrate your commitment to your field and highlight any additional skills or expertise you have.
7. Media: If you have any relevant media or publications featuring your work, be sure to include them in the "Media" section of your LinkedIn profile. This can help showcase your expertise and accomplishments to potential employers.

By updating these elements of your LinkedIn profile to better match your resume, you can help demonstrate your experience and expertise as a marketing

Summary of your resume that is sharp to the point and gets CEOs and hiring managers to WANT TO READ the resume.

Phillip is a highly skilled marketing director with a strong technical background as a certified Scrum Master. He has a deep understanding of branding, SEO, and social media, and is proficient in using automation tools such as AI to drive marketing efforts. With his expertise and track record of success, Phillip is well-equipped to lead and execute effective marketing campaigns that drive brand awareness, engage customers, and generate results.

Redo the experience section, cutting out the FLUFF and tightening up each section to make it EASILY readable and be benefit based instead of just going on and on.

ENTREPRENEUR MEDIA, CA

Marketing Director / PODCAST HOST, Nov 2019 – Present

Connecting with high profile experts on video/phone calls to learn about their expertise and industry in an effort to create learning for others.

Interfacing with both high profile guests & public relations agents to ensure messaging and content meets it’s chief objective and KPIs.

Understanding and prioritizing resolution on escalated PR and Guest booking

CTRL COLLECTIVE, CA

Marketing Director, Oct 2018 – Sep 2021

Proven ability to partner and influence across diverse groups and experience levels

Identifying upsell or repeat business opportunities to drive revenue.

Nurturing relationships with clients to ensure they found value at our location everyday.

AJAX UNION, NYC

Marketing Director, Dec 2013 – Oct 2018

Crafted product positioning and messaging to align with media customer segments.

Developed product positioning and messaging to align with media customer segments as well as managed Google Adwords, Bing, LinkedIn Ads, Facebook ads and Analytics.

Collaborating with the Sales team to develop high quality sales enablement assets including Powerpoint presentations, one-sheets, brochures and video reels.

List of ways to get fresh interviews with the goal of getting 100 interviews in the next 100 days

Here are some strategies you might consider to find a job as a marketing director as quickly as possible:

1. Networking: Reaching out to your professional network and asking for introductions or leads can be a great way to find a marketing director job. This could include connecting with industry contacts, former colleagues, or members of professional organizations.
2. Online job boards: There are many online job boards, such as LinkedIn, Indeed, and Glassdoor, that allow you to search for marketing director positions. These platforms often allow you to filter your search by location, industry, and experience level, making it easier to find relevant opportunities.
3. Recruitment agencies: Working with a recruitment agency can be a good way to find a marketing director job, as they often have access to exclusive opportunities and can help match you with the right role based on your skills and experience.
4. Company websites: Many companies post job openings on their own websites, so be sure to check out the careers or job openings section of the websites of companies you are interested in working for.
5. Professional associations: Joining a professional association in your industry can provide access to job listings, networking events, and other resources that can help you find a marketing director job.
6. LinkedIn: Leveraging your LinkedIn profile to showcase your skills and experience can make it easier for companies and recruiters to find you when they are looking for a marketing director. Be sure to keep your profile up to date and consider using LinkedIn's job search feature to find relevant opportunities.
7. Cold outreach: Reaching out to companies directly and expressing your interest in a marketing director position can be a good way to make connections and potentially land an opportunity. Be sure to tailor your outreach to the specific company and role you are interested in.

Letter to send to friends that describes the perfect position to send out to everyone that can help you.

Dear [Friend],

I hope this letter finds you well. I am writing to you today to ask for your help in finding a new job as a marketing director. As you may know, I have over 10 years of experience in the industry and am skilled in a variety of technical and marketing skills, including project management, branding, and social media.

I am currently looking for a new opportunity as a marketing director and am reaching out to my network to see if anyone has any leads or connections that could help me find a great fit. If you know of any companies or individuals who might be interested in my skills and experience, I would be grateful if you could put out the word and help me to connect with them. I have attached my resume for your review, and I would be happy to provide any additional information or materials that might be helpful.

I really appreciate your help and support in this process, and I hope to have the opportunity to work with you again in the future.

Sincerely,

[Your Name]

Post for LinkedIn announces that you are looking for a marketing director position in a way that people will want to help

Hello LinkedIn connections!

I am excited to announce that I am currently looking for a new opportunity as a marketing director. With over 10 years of experience in the industry and a strong technical background, I am skilled in project management, branding, and social media. I am an Agile Product Manager Certified CSPO? and a bilingual speaker in English and Spanish. I am also proficient in automation tools and have a strong understanding of branding and SEO. I am a Hubspot Certified Professional and have experience managing Google Adwords, Bing, LinkedIn Ads, Facebook ads, and Analytics.

I am reaching out to my LinkedIn network to see if anyone has any leads or connections that could help me find a great fit. If you know of any companies or individuals who might be interested in my skills and experience, I would be grateful if you could make an introduction or put out the word. My resume can be found on my LinkedIn profile and is also attached to this post.

Thank you for your help and support in this process. I am excited to see what the future holds and hope to have the opportunity to work with you again in the future.

Sincerely,

[Your Name]

Song/Poem to sing on Instagram/TikTok about the position he is looking for as marketing director if you are artistic and enjoy singing.

Verse 1:

I've been working in this field for years

Building my skills and gaining expertise

But now I'm ready for something new

A marketing director role is what I'm after, it's true

Chorus:

I'm looking for a job as a marketing director

Bringing my skills and experience to the table

I'm ready to lead and execute campaigns that win

If you've got a job, then let me in

Verse 2:

I understand branding and SEO

I'm proficient in AI, it's what I know

I've got a strong technical background, I'm a certified Scrum Master

I'm ready to take on any task, no disaster

Chorus:

I'm looking for a job as a marketing director

Bringing my skills and experience to the table

I'm ready to lead and execute campaigns that win

If you've got a job, then let me in

Bridge:

I'm open to new opportunities and ready to take on the challenge

I'm confident in my abilities, I'm no stranger to hard work and hustle

I'm excited to bring my expertise to a new organization

So if you've got a job, let's have a conversation

Chorus:

I'm looking for a job as a marketing director

Bringing my skills and experience to the table

I'm ready to lead and execute campaigns that win

If you've got a job, then let me in

Tweet about what you are looking for in a position and how people can help you find a marketing director job

Hey Twitter! I am currently on the hunt for a new opportunity as a marketing director. With over 10 years of experience in the industry, I am skilled in project management, branding, and social media. If you know of any companies or individuals who might be interested in my skills and experience, I would be grateful if you could help me connect with them. #marketing #marketingdirector #jobsearch #careeradvice #networking

Write an email series to the CEOs of the top advertising agencies?that can help you find a job or give you a job.

Email 1: Introduction

Subject: Marketing Director seeking new opportunity

Dear [CEO],

I am writing to you today to introduce myself and to express my interest in finding a new opportunity as a marketing director. With over 10 years of experience in the industry and a strong technical background, I am skilled in project management, branding, and social media. I am an Agile Product Manager Certified CSPO? and a bilingual speaker in English and Spanish. I am also proficient in automation tools and have a strong understanding of branding and SEO. I am a Hubspot Certified Professional and have experience managing Google Adwords, Bing, LinkedIn Ads, Facebook ads, and Analytics.

I am reaching out to you today because I am interested in exploring potential opportunities within your company or at one of your clients. I believe that my skills and experience make me a strong candidate for a marketing director role and I am confident that I would be able to make a positive contribution to your organization.

I would be grateful if you could take a few minutes to review my attached resume and let me know if you have any current or upcoming opportunities that might be a good fit for my skills and experience.

Thank you for considering me for this opportunity. I look forward to discussing my qualifications with you further and to the possibility of joining your team.

Sincerely,

[Your Name]

Email 2: Follow-up

Subject: Follow-up: Marketing Director seeking new opportunity

Dear [CEO],

I hope this email finds you well. I am writing to follow up on the email I sent last week introducing myself and expressing my interest in finding a new opportunity as a marketing director.

I am still very interested in exploring potential opportunities within your company or at one of your clients, and I believe that my skills and experience make me a strong candidate for a marketing director role. I am confident that I would be able to make a positive contribution to your organization and I am excited about the possibility of joining your team.

I would be grateful if you could let me know if you have any current or upcoming opportunities that might be a good fit for my skills and experience. If you are not currently hiring for a marketing director, I would be happy to keep in touch and be considered for any future opportunities that may arise.

Thank you again for considering me for this opportunity. I look forward to discussing my qualifications with you further.

Sincerely,

[Your Name]

Email 3: Closing

Subject: Final follow-up: Marketing Director seeking new opportunity

Dear [CEO],

I am writing to you today for a final follow-up regarding my interest in finding a new opportunity as a marketing director. As I mentioned in my previous emails, I have over 10 years of experience in the industry and a strong technical background. I am skilled in project management, branding, and social media, and would be honored to have a conversation with you about my goals.

Are you open to a quick call?

Thank you again for considering me for this opportunity. I look forward to discussing my qualifications with you further and I also connected with you on LinkedIn :)

Sincerely,

[Your Name]

Connection Note on LinkedIn to get HR directors and CEOs to want to connect on LinkedIn if they have an available position as marketing director

[Name], I am sending you a connection request to you today because I am interested in exploring potential marketing director opportunities within your company or at one of your clients. I have over 10 years of experience in the industry, a strong technical background, and expertise in project management, branding, and social media. I would be grateful if you could connect with me on LinkedIn. Would you be open to connecting on LinkedIn?

List of interview questions to ASK when being interviewed so you are viewed as a proactive marketing director with the BEST questions

Here are some questions you might consider asking when interviewing for a marketing director job:

1. What are the main goals and objectives of the marketing department, and how does this role fit into achieving those goals?
2. How will my performance be evaluated in this role?
3. Can you tell me more about the company's marketing strategy and how this role will contribute to it?
4. How will this role collaborate with other departments, such as sales, product development, and customer service?
5. How will this role support and contribute to the overall goals and objectives of the company?
6. Can you provide examples of successful marketing campaigns that the company has implemented in the past, and how did they contribute to the company's success?
7. What are the main challenges facing the marketing department and how does this role fit into addressing those challenges?
8. Can you provide more information about the team I will be working with and the company culture?
9. What training or professional development opportunities are available for marketing directors within the company?
10. What are the next steps in the hiring process?

Scipt for possible reasons they wont hire you and the best possible responses that will make anyone interviewing this possible marketing director want to hire you

Here are some common reasons that candidates might not be hired for a marketing director role, along with some potential rebuttals:

1. Lack of experience: If you don't have a lot of experience in a marketing director role, you might be perceived as lacking the necessary skills and knowledge to be successful in the role. To address this concern, you could highlight any relevant experience you do have, such as leading marketing campaigns or managing teams, and discuss your ability to learn and adapt quickly. You could also discuss any relevant education or training you have received.
2. Poor fit for the company culture: If you don't seem to be a good fit for the company's culture or values, you might not be seen as a good candidate for the role. To address this concern, you could discuss your ability to adapt to new environments and your understanding of the company's culture and values. You could also provide specific examples of how your personal values align with those of the company.
3. Lack of relevant skills or knowledge: If you don't have the specific skills or knowledge required for the role, you might be seen as lacking the necessary qualifications. To address this concern, you could highlight any relevant skills or knowledge you do have, such as your proficiency in automation tools or your understanding of branding and SEO. You could also discuss your willingness to learn and your ability to adapt quickly.
4. Poor communication skills: If you are perceived as having poor communication skills, you might not be seen as a good fit for a marketing director role, which often requires strong communication skills. To address this concern, you could highlight your ability to communicate effectively and provide specific examples of times when you have successfully communicated with clients, customers, or team members.
5. Lack of enthusiasm or passion for the role: If you don't seem enthusiastic or passionate about the marketing director role, you might not be seen as a good fit for the position. To address this concern, you could discuss your genuine passion for marketing and your excitement about the opportunity to lead and execute effective marketing campaigns. You could also provide specific examples of your enthusiasm and passion for the industry.

Create A Story about past jobs and experiences that demonstrates my marketing director skills, problems solving ability and positive atitude for questions like tell me a time where you failed but got back up and how you solved the problem

One time, I was working as the marketing director for a software company and we were launching a new product. We had spent months developing and testing the product, and we were confident that it was going to be a huge success. However, just a few days after the launch, we started getting a lot of negative feedback from customers. They were complaining about bugs and usability issues, and it quickly became clear that we had a serious problem on our hands.

At first, I was really discouraged and frustrated. I had put so much time and effort into this launch, and it seemed like it was all for nothing. But I knew that I couldn't just give up. We had to find a way to fix the issues and turn things around.

I immediately called a meeting with the development team and we brainstormed solutions. We came up with a plan to release a series of patches to address the most pressing issues, and we worked around the clock to get them out as quickly as possible. We also reached out to our customers to apologize for the problems and to assure them that we were working to fix things.

Over the next few weeks, we were able to get the product back on track. We received a lot of positive feedback from our customers, and sales started to pick up again. It was a challenging time, but I am proud of the way we were able to work together as a team to solve the problem and recover from the setback. It was a great example of my problem-solving skills and my ability to stay positive and focused even when faced with difficult challenges.

A 1 minute video script introducing yourself as possible marketing director for the company to really stand out when applying on LinkedIn

Hello, my name is Phillip Lanos and I am a skilled and experienced marketing professional with a strong technical background and expertise in project management, branding, and social media. With over 10 years of experience in the industry, I have a track record of success in leading and executing effective marketing campaigns that drive brand awareness, engage customers, and generate results.

I am an Agile Product Manager Certified CSPO? and a bilingual speaker in English and Spanish. I am also proficient in automation tools and have a strong understanding of branding and SEO. I am a Hubspot Certified Professional and have experience managing Google Adwords, Bing, LinkedIn Ads, Facebook ads, and Analytics.

In addition to my technical skills, I am a strong leader and have experience managing and motivating teams. I am comfortable collaborating with other departments, such as sales, product development, and customer service, to achieve common goals. I am also passionate about staying up-to-date with industry trends and best practices and am always seeking opportunities to learn and grow in my field.

I believe that my skills and experience make me an ideal candidate for a marketing director role at your company. Thank you for considering me for this opportunity.

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Let me know if you enjoyed this playbook. You can email me [email protected] or you can connect with me on LinkedIn at Joe Apfelbaum