Job Responsibilities of an SEO Expert

Many different components make up an SEO strategy. Your days in a typical SEO job will have plenty of variety, and your responsibilities will likely include the following:?

Optimization

Optimization will be the most significant responsibility of an SEO expert. This includes both on-page and off-page search engine optimization; the primary types are:?

1. On-Page SEO

• Content creation and optimization
• Conversion optimization
• Header tags, title tags, meta description tags
• Images and ALT text
• Keyword research and placement
• URL structure
• User experience

2. Off-Page SEO

• Asset creation (infographics, videos, etc.)
• Guest blogging
• Increasing traffic from social media to your website
• Link building
• Press releases

3. Mobile Optimization

As an increasing portion of searches happens on mobile devices, Google wants its index to work well for mobile users. The user experience on a mobile device will, in turn, influence your?mobile SEO. Google is now crawling websites with a mobile-centric approach, so it’s imperative to ensure your content is optimized for mobile devices. This includes the concise use of language.?

4. Keyword Research

As an SEO specialist, you’ll perform keyword research to determine relevance and competitiveness to target the best possible keywords for conversion.

5. Analytics

How do you measure what has worked and what hasn’t? That’s where analytics comes in, and you’ll regularly track and analyze data to see how your webpages and focus keywords are performing.?

6. Link Building

When another website links to yours, this is called a backlink or inbound link, and it’s one of the most crucial ranking factors. Think of this type of link as a vote of confidence from another website. One of your responsibilities will be “build links” by seeking opportunities to get other websites to link to yours without payment.?

7. Keeping Up with the Industry

The first step to becoming an SEO expert is reading articles authored by established professionals and following the latest search marketing news to stay abreast of changes in the industry. Keeping up and evolving your strategies is an ongoing responsibility.

9. Working with Other Marketing Teams

While juggling all these responsibilities, the typical SEO expert in a corporate setting will spend time working with other marketing teams to align strategies, including the following:

• Content marketing
• Paid search marketing?
• PR
• Social media marketing
• Web development