Job Interviews: The Perfect Time For Your Employer Brand To Shine

By Ashlea Garfield , Digital Marketing & Analytics Talent Agent at Aquent Australia

Job interviews. We’ve all had one, or more!

The majority of us will have experienced a formal, structured job interview. We get asked questions such as ‘Where do you see yourself in 5 years?’ ‘What are your biggest strengths and weaknesses’, and ‘what are your salary expectations?’ We go through a rigid five stage interview process, undertake psychometric testing, and everything in between.

With the introduction of digital and online working, the interview process has evolved. Add in the talent shortage and the challenging hiring landscape and organisations quickly realised they needed to change. Now, employers are realising that they need to differentiate themselves from their competitors and are continually looking for new ways to stand out in the crowd.

“Organisations can easily stand out through their talent interviewing process.”?

The job interview is the first opportunity you have to find out about your potential future hire, deep dive into their skill set, the value they can add, their cultural fit, motivations, etc.

It’s important not to forget: candidates are interviewing you too.

It’s a crucial part of the interview process. It’s a chance to give candidates a look under the hood, find out who you really are, and help them to understand why they should join your business.

As recruiters, we constantly hear about the good, the bad and the ugly — from both hiring managers and our candidates.?

Employers, if you want to hire successfully, here’s what you should be ready to talk about in your talent interviews:

Your unique story: No two businesses are the same. Don’t be afraid to share how you got to where you are today — the highs, the lows and be honest! Genuine passion and love for a brand is refreshing to candidates. They want to join a team where people are committed to its success and are invested.

Your EVP (Employee Value Proposition): Since Covid we have seen a shift in the reasons for candidates wanting to move roles. Flexibility, health and wellbeing initiatives, and work from anywhere...

Continue reading this article on our Aquent Australia blog?here.