Job Ads vs. Job Descriptions: Mastering the Message

Hiring the right talent begins long before a candidate sets foot in the door—it starts with how you communicate about your open positions. While job ads and job descriptions are both essential tools in this process, they serve very different purposes. Recognizing these differences can significantly improve your recruitment outcomes.

And we've seen it - hiring managers and recruiters aiming to attract top leadership talent often fall into the trap of writing job ads that focus solely on their own company and its achievements. While it's important to highlight your company's strengths, this approach alone is NOT enough to draw in exceptional leaders.

But what is the difference between these two forms and why is it crucial to differentiate?

Understanding the distinction between a job ad and a job description is crucial for successful hiring—but it's a difference that’s often overlooked.

?? Job Description: This is an internal document that outlines the specific duties, responsibilities, qualifications, and expectations for a role. It's detailed and comprehensive, serving as a guide for both the hiring team and the employee once they’re onboard. It’s a reference point, not a marketing tool.

?? Job Ad: A job ad, on the other hand, is your first touchpoint with potential candidates. It’s a marketing tool designed to attract interest, spark curiosity, and motivate top talent to apply. It should be engaging, concise, and focused on what will resonate with the ideal candidate—think opportunities, challenges, growth, and culture.

Why Differentiate?

?? Audience: A job description is for internal use and compliance, while a job ad speaks directly to potential candidates.

?? Purpose: A job description informs; a job ad sells the opportunity.

?? Tone: A job description is formal and factual; a job ad should be dynamic, inspiring, and tailored to entice the right talent.

Here are three additional ways to think about and approach the differences between job ads and job descriptions:

Focus on Engagement vs. Compliance

Job descriptions: These are critical internal documents, primarily used to outline roles and responsibilities, ensure compliance, and manage employee performance. They’re functional, providing a detailed overview of what a position entails.

Job ads: On the other hand, are all about engagement. They’re the first impression a potential candidate has of your company and the role. They should be crafted to capture attention, stir excitement, and inspire action.

Detail vs. Storytelling

Job descriptions: Offer a comprehensive list of duties, qualifications, and expectations. Their purpose is to inform and set clear guidelines for the position and its requirements.

Job ads: Should tell a story. They need to weave together the role, the company culture, and the impact a candidate can have. By focusing on the bigger picture, job ads should entice candidates by showcasing not just what they will do, but why it matters.

Stability vs. Evolution

Job descriptions: Tend to remain relatively stable over time. They’re updated as roles evolve or new compliance standards arise, but their core function remains consistent.

Job ads: Should evolve with the market and the company’s strategic goals. They need to reflect the current state of the industry, the company’s vision, and the unique value proposition that sets the role and the company apart from competitors.

In essence, the key to successful recruitment is knowing how to leverage both job descriptions and job ads effectively. By understanding their distinct roles, you can ensure that each serves its purpose—informing and guiding internally while engaging and attracting externally. When done right, you’ll not only find candidates who are a good fit for the role but also those who are genuinely excited to contribute to your company’s success.

Remember, top leaders are looking for roles where they can make a meaningful difference and continue to grow. Speak to their aspirations and you'll stand out in a competitive talent market.

The distinction between a job description and a job ad isn’t just semantics—it’s a powerful tool in your recruitment arsenal. As the competition for top-tier, diverse talent intensifies, understanding and leveraging this difference is essential.

Edmondson Group is expert at crafting and executing recruitment strategies that not only attract top-tier talent but also take your brand to the global market. We specialize in crafting that compelling narrative that sells your company’s vision and culture, connecting you with diverse leaders who will drive your business forward.

Let us tell you how - [email protected]