Job Ads have to be Ads Now

The quality of a job advertisement has never been so important. Why?

Unemployment is low, its easy to find job ads online and people want more from their workplace than in the past.

Historically, employers did not have to 'sell' their jobs. Despite the word 'ad' in the name, job ads can sometimes read as formal documents solely stating the location, salary, job duties, requirements and how to apply.

Which can seem like they're saying this:

'You'll be doing this work in this place for this amount of money and you need to be this specific type of person with these qualifications. Apply now'

Not an inviting job ad.

For someone to apply for your job, they have to believe that the job at your organisation could be better than their current job. If they're already quite happy in their current role and they're just browsing on Indeed out of curiosity, your ad is going to have to be really attractive.

Some questions to consider:

• What would make your target applicant change job?
• What would they like to know about the organisation and the job before applying?

Once you've done this it still takes some job ad copywriting skill and technique to:

1. Grab the reader's attention
2. Engage the reader throughout the ad
3. Help the reader imagine themselves enjoying all of the benefits that come with the job
4. Help the reader envision themselves in the job doing the work
5. Make it easy for them to apply

The following articles have helped Three Q & myself out with Job Ad Copywriting:

TalentLyft - Job Advertisement: Best Practices

Very Good Copy - How to Write A Job Ad