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Sending cold emails is a fantastic way to generating leads when its done properly.

Here are some tips on how to prospect using cold emails.

Find the Right People to Email

Your email marketing campaigns are only as good as they data you hold so make sure that you clean and have accurate data lists before starting any email marketing campaign.

Create a buyer persona of your ideal customers

·???????Industry type i.e. Accountants, construction, public sector, zoos

·???????Location i.e. Postcode area, county or country

·???????Company size by number of employees

·???????Type of office i.e. Head office, single site or branch

·???????Contact method i.e. Postal, telephone, email or a combination

·???????Contact within the company i.e. MD, sales, marketing, IT, HR etc.

·???????Challenges and motivation for buying

If you don’t have a list to email then mailing lists can be purchased from a reputable data broker.

Think about segmenting your data and create a message for each segment. Personalise your message to make it resonate with your audience.

Create a Great Message

To create a good cold email, you need to know the correct email structure:

1. Subject Line
2. Body of the Email
3. The Pitch
4. Call-to-action

The subject line

The subject line is the next thing that a prospect will read. – According to #Hubspot 35% of email recipients open email based on the subject line. Here are a few pointers for writing great subject lines

• Make it relevant – Let the subject line describe what’s in the content of the email.
• Get Personal?– Include the recipient’s name or company name.
• KISS – keep it short and simple. Include just enough information to entice the reader to open and read on.
• Intrigue - Create intrigue to entice the reader to want more
• Stand Out - Use numbers or symbols to indicate urgency

To help you create Fantastic Email Headlines I have created with an eBook - Killer email subject headlines that Get Emails Opened – Grab your free copy here https://databubble.aweb.page/Killer-Subject-Lines

Body of Your Email

Once your prospect has opened your email the first few sentences are key. They should tell the reader why you are emailing they and start to build a personal connection with them. Don’t make it about you, your company, how long you’ve been trading etc. people will get bored and just hit delete

The Pitch

This is where you start to explain why they should respond and what’s in it for them. Let them know understand their challenges their pains and you can help.

Offer them a free report, an eBook making sure that your information is relevant and relates to solving a pain point.

Use a personalised video explain how your product or service has helped other in their situation. i.e. save time, save money resolved a challenge.?Its s a great ways to include more content and deliver it faster.

Call To action

Tell them what you want them to do next, make it easy and give them two options i.e. email me or call for a demo.

Sending Your Emails

Use an Email Service Provider

Using an email marketing platform enables you to create and send emails. One of the main advantages of using this type of platform is that it protects deliverability, and it prevents your domain name from being blacklisted. Once you are identified as a spammer all emails coming from your company’s wen domain can get blocked even individual messages you send to clients.

The other benefit is tracking and reporting, you know specifically who has opened and clicked on your emails making it much easier to follow up.

Right time?

Make sure you get the timing right. Test and measure the best time / day / month to send your emails to get the maximum results.

Make sure you follow up and record the results

Think about the series of events, create a sequence of different approaches to follow up with your audience.

• Send your 1st email, then connect and engage on social media on the day it lands
• Send your 2nd email in sequence, then follow up with a telephone call
• Measure the results and review your action plan

Frequency is key to a campaign – send too many and people unsubscribe, too few and they forget about you – so you need to strike the right balance.

If you want more help with your email marketing then call us on 01274 965411 or visit?https://www.databubble.co.uk/ for more info

#Email #EmailMarketing #DigitalMarketing