Is JLo Over? Analyzing the State of Jennifer Lopez's Personal Brand
ALIZA LICHT
Award-winning marketer and bestselling author of Leave Your Mark & ON BRAND | Consultant #brandstrategy | Speaker #personalbranding | Host of the Leave Your Mark podcast (over 1.8M downloads)
Welcome to my new solo episode on Leave Your Mark!
Jennifer Lopez has a lot going on right now, and her personal brand isn't telling a pretty story. You might assume her celebrity woes are due to overexposure, but I have a different take. You see celebrities, they're not like us. They don't like to pay attention to the chatter, and lord knows they don't like reading the comments. But when you find yourself performing in an almost empty stadium in Italy, it's time to take a long, hard look at yourself and do a brand audit. Can JLo reset and evolve, or is she over? Analyzing perceptions from social media, I delve into criticisms of JLo's public image, including her perceived lack of relatability and fan engagement. Drawing from my experience as a former fashion publicist who has worked with JLo, I make some recommendations for JLo's necessary rebrand if she wants to stay relevant in today's social media-driven world.
00:00 Introduction to Leave Your Mark
00:26 The Controversy Surrounding Jennifer Lopez
01:15 Behind the Scenes: Dressing Jennifer Lopez
03:27 Social Media Sentiment and Personal Branding
04:46 The Evolution of Celebrity Culture
05:48 JLo's Relationship with Fans
08:44 The Need for a Brand Reset
10:35 Strategies for Rebranding
16:47 Conclusion and Final Thoughts
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July 15th 12:30pm - 1:30pm EDT
A conversation between Amy Shoenthal and me!
Recently laid off? Didn't get that promotion you were working towards? Impacted by company restructuring? Hitting a career slump and in need of motivation?
Join award-winning marketers and leadership experts Aliza Licht (author of On Brand) and Amy Shoenthal (author of The Setback Cycle) as they share actionable steps you can take to navigate inevitable career setbacks, using them to shape your narrative and propel you forward. They'll share research and guidance that will help you identify the best time for a pivot, show you how to confidently navigate any setbacks you're facing, and offer ways to strategically position yourself as you craft your path forward.
? We help Powerhouse Founders + Authors show up & show out online - strategy, branding, custom websites & social media? Member, Female Founder Collective
4 个月This was a fun one ALIZA LICHT!
I Help People Get Press Now and Nail It
4 个月Honestly this conversation is so encouraging to me!
Co-Founder at Stories - PR & Communications Consultancy | Building Brands and Founders with Impact
4 个月Just caught up and had a listen. This has got to be the BEST quote of the whole ep — “Nothing is worse in a personal brand than being thirsty — and thirsty she is!” Love the new format ??
Business Growth Consultant, Mentor & Advisor | Expert in: Revenue Growth, Customer Success, Client Services, Delivery & Customer Journey, Business Operations | Ex-The Wing, Ex-NeueHouse
4 个月I loved your reel on this and now I can wait to listen to the whole thing!!
100 Women to KNOW in America, 2024 | Luxury Brand Consultant | Speaker | Celebrity Cup Designer | Honoree Marquis' Who's Who 2024 | Goldman Sachs 10KSB | Empowering Women is my super power | Soy Cubana y hablo Espa?ol.
4 个月This was a great episode, Aliza! I shared it to my feed. I had an experience with her mom while at ABC's The View (my products were featured on the Holiday segment) and the apple doesnt fall far from the tree.