J.K. Rowling Is a Hack

J.K. Rowling is a hack.

I don’t believe that, but some people do. Devotees of Hemingway think she uses too many adverbs, probably. And some call her stories “derivative.” 

Many, many others love Rowling’s vividly imaginative worlds and the lessons of her stories. More than a few people have Harry Potter tattoos. And, as Roy Peter Clark notes, Rowling’s gift for evocatively naming her characters is one-of-a-kind.

Some people also hate Black Panther, or Rothko, or the Clash.

So: Your work could be adored by millions, but someone will still dislike it, perhaps loudly.

You can’t please everyone. But whatever you’re working on, it’s not for “everyone.” And if you can delight, serve or move even a small number of people, you will have done more than most. 

There are no statues that honor critics. Don’t let the naysayers stop you from creating something for those that do care.

Thank you for reading. If you enjoyed this post, your likes, comments and shares are greatly appreciated.

Claim your free copy of "The Challenger's Manifesto: 10 Principles to Help Your Brand Do More With Less and Come Out on Top." Click right here or on the image on the right.

You may also enjoy these articles:

In a Crowded Market, How Do I Create Brand Differentiation?

Why Is Brand Awareness Such a Weak Objective?

There Is No "Work-Life Balance"

About Matthew Fenton: Matthew helps challenger brands to focus, grow and win. He's a former CMO who repeatedly led underdog brands to outpace the market, and now he does the same for the clients he serves. Since founding his consultancy, Three Deuce Branding, in 1997, he's helped hundreds of brands to achieve "brand clarity." Businesses trust Matthew to help them identify what they'll stand for, who they'll serve and how they'll win. He's also a highly-rated speaker. He's based in Chicago.

Website and blog: Matthew-Fenton.com // Twitter: @Matthew_Fenton

#branding #strategy #leadership #SMB #marketing