JioStar, Prasar Bharati, Meta and other newsmakers this week
Game On: JioStar seeks 15% hike on IPL ad rates
Advertisers looking to reach audiences during the Indian Premier League (IPL) 2025 season can expect to pay a premium. As per sources close to development, prices across segments have gone up 10-15% compared to IPL 17 in 2024.The floating rate for TV spots (SD + HD) is Rs 18 lakh for a 10-second slot. Digital platforms also come with their own price tags, with IPL mobile ads priced at Rs 340 CPM and Connected TV ads at Rs 650 CPM. For those seeking more targeted reach, Connected TV spot buys are available at Rs 7.5 lakh per 10 seconds.
Prasar Bharati's auction for DD Free Dish MPEG-2 slots from Feb 10
Public service broadcaster Prasar Bharati has invited applications for allotment of vacant MPEG-2 slots on DD Free Dish DTH Platform for the period from April 1, 2025 to March 31, 2026.The 7th Annual online e-auction process will tentatively begin on February 10, 2025.
Meta challenges CCI's Rs 213 Cr fine in NCLAT over WhatsApp privacy concerns
Meta, the parent company of WhatsApp, has approached the National Company Law Appellate Tribunal (NCLAT) to challenge a Rs 213 crore fine imposed by the Competition Commission of India (CCI). The fine was levied for alleged abuse of market dominance concerning WhatsApp's 2021 privacy policy. Meta has requested an urgent hearing of the case, citing its potential implications and the stakes involved. The NCLAT bench, headed by Justice (Retd) Ashok Bhushan, is scheduled to hear the case on January 16.
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TV Today Network to shut down radio biz in 6 months
The TV Today Network in its board meeting on January 9 received approval from its Board of Directors to shut its radio business. The network comprises three FM radio stations in Mumbai, Delhi and Kolkata under the frequency 104.8 FM.
Ankit Goyle appointed Head of India - Marketing at Snap Inc
Apple’s Ankit Goyle has joined Snap Inc. as Head of India - Marketing. Goyle made the announcement of his new role on LinkedIn. In a LinkedIn post, Goyle stated that in his new role at Snap Inc., he will be setting up the marketing function and contributing to Snapchat's mission of empowering self-expression and connection.