JioHotstar’s launch, GroupM’s latest insights, standout campaigns from Vim, Zepto and more covered in this week's MediaBrief Weekly Roundup.
Experts weigh in on anti-marketing and de-influencing
In a Mediabrief.com exclusive, Akash Agrawalla of ZOFF Foods, Pragati Agarwala Jain of Three Fourth Solutions , Ruksheen Palia of SocialPanga , Shradha Agarwal of Grapes Worldwide , and Vivek Pradeep Rana of Gnothi Seauton share insights on how anti-marketing and de-influencing are reshaping brand strategies.
Ashish Pawar: Tata Mutual Fund’s rebranding reinforces legacy of trust while embracing modernity
Ashish Pawar , Head of Marketing at Tata Asset Management, shares insights on Tata Mutual Fund’s new brand identity, highlighting its vision, digital innovations, marketing strategy, and investor education efforts. He discusses how the refreshed logo symbolizes trust, prosperity, and adaptability.
Campaigns We Like | The week’s standout campaigns by Volvo, Vim, Zepto, others
From Zepto’s Valentine’s Day charm to Volvo’s road safety experiment and Vim’s #EqualVow, brands are crafting campaigns that blend storytelling, social impact, and innovation. LG promotes blood donation, Star Cement celebrates resilience, and Policybazaar highlights financial security.
Zepto | Aadit Palicha | Chandan Mendiratta | Volvo Car India | Jyoti Malhotra | LG电子 | 联合利华 | Ashwini Rao | Star Cement Ltd. | VML | Arjun Mukherjee | Vijay Jacob Parakkal | Hogarth | Meherzad Contractor | Ashish Singh Nandal | Policybazaar.com | Samir Sethi | Dheeraj Renganath | Gaurangi Mathur | Tanvi Kalra | MagicCircle | K Silent | Jeet Lotia
JioHotstar launched. Watch the powerhouse streaming platform for free, or subscribe at Rs 149 upwards
JioHotstar launches, uniting JioCinema and Disney+ Hotstar to offer 50 crore users live sports, Hollywood hits, and AI-driven content in 19+ languages. With free streaming, premium plans, and advanced ad solutions, it redefines digital entertainment in India.
Kiran Mani | Kevin Vaz | Sanjog Gupta | Alok Jain | Ishan Chatterjee | Ajit Varghese | Hursh Shrivastava | Sushant Sreeram | Gaurav Gokhale | Sumanta Bose | Krishnan Kutty | Rasesh Upadhyay | Rishi Gaind | George Cherian | Anup Govindan | Arup Bansal | Mahesh Shetty | Shubhra Saraf Sethi | Kingshuk Mitra | Sudhir Rehgarh Nagpal | Anupam Goswami | Prashant Khanna (PK) | Harry Griffith | Vikram Passi | Siddharth Sharma | Mallika Petkar | Damyant Singh Khanoria | Sunil Pasricha | Sushma Rajesh | Raghava Vaidyula | Kishan Kumar | Himabindu Chitta | Prachi Mohapatra | Vivek Srivastava | Arnab Das | Rohan Lavsi | Anu Sikka | Ajit Andhare | shital iyer | Disney+ Hotstar | Disney Star | Star Sports Ads | Viacom18 Media Private Limited | JioCinema
Vinit Karnik of GroupM: Prompt engineering is becoming essential for optimizing content delivery
群邑 ’s Vinit Karnik discusses AI-powered influencers, the rise of prompt engineering in content creation, and AR/VR’s impact on sports and entertainment. As AI reshapes marketing, brands are leveraging digital tools for immersive experiences and real-time audience engagement.
Ashwin Padmanabhan of GroupM: Leverage?omni-channel, omni-media strategy to connect effectively
群邑 ’s Ashwin Padmanabhan discusses shifting ad trends in India, highlighting digital’s dominance, declining TV ad spend, and the rise of real estate, SMEs, and tech. With premiumization driving consumption, brands are adapting strategies for a multi-platform, digital-first approach.
Atique Kazi of GroupM:?65mn TV households in India to be powered by CTV, covering 30% of total TV households
群邑 ’s Atique Kazi discusses how AI-driven agentic systems, Connected TV, and data-led marketing are transforming advertising in 2025. From AI-optimized programmatic campaigns to hyper-local targeting on CTV, brands are embracing data-driven, full-funnel strategies for higher ROI.
Valentine’s Day special: Marketing minds reflect on passion, setbacks, and reigniting creativity
Samyu Murali of Talented.Agency , Sanmesh Sapkal of TheSmallBigIdea , Mandeep Malhotra of Srishti Media , Rakesh Hinduja of Wondrlab India Network, and Pragati Agarwala Jain of Three Fourth Solutions share their love for advertising, campaign heartbreaks, and how they reignite creativity amid deadlines and burnout.
Almas Khan of CRIF: Predictive Analytics to shape BFSI marketing strategies in 2025
Almas Khan , Senior VP at CRIF , explores BFSI marketing trends for 2025, from AI-driven hyper-personalization and predictive analytics to influencer marketing, ESG initiatives, and AR/VR innovations. As the industry evolves, businesses must adapt to stay competitive and meet shifting consumer demands.
Akash Agrawal: Shilpa Shetty’s presence positions ZOFF as the healthier choice in the spice market
In a Mediabrief.com exclusive, Akash Agrawalla , Co-founder of ZOFF Foods, shares insights on the ‘Khadey Masale Matlab ZOFF’ campaign, Shilpa Shetty’s impact, and the brand’s innovation in spice purity, marketing, and expansion plans, setting new benchmarks in India’s whole spice industry.