The Jesuit Way of Scaling: A "Local" Approach to Building a Business

In reading Tara McMullin's article "Toward a "Local" Approach to Building a Business," [1] I was reminded of the Jesuits (the Society of Jesus) and their remarkable capacity to scale and expand since their inception five hundred years ago. Founded around 1534, the Jesuits had established a presence on five continents by the end of that century. Such an achievement, even by today's advanced transportation and communication standards, is awe-inspiring.

There are many facets to their success, but one principle is particularly relevant to McMullin's discussion:?cura personalis, Latin for "care for the whole person." While St. Ignatius of Loyola, the founder of the Jesuits, never explicitly used the term?cura personalis, the concept is deeply embedded in his writings, including the?Spiritual Exercises?and the?Constitutions.

The principle of?cura personalis?emphasizes individualized attention and holistic care, recognizing each person's unique needs and potential. This approach allowed the Jesuits to adapt to diverse cultures and communities, fostering trust and cooperation wherever they went. They didn't impose a one-size-fits-all model but tailored their methods to the local context, ensuring relevance and resonance.

In the business world, this principle translates to a localized approach to scaling. Instead of pursuing rapid, uniform expansion, businesses can benefit from understanding and integrating into the unique dynamics of each market they enter. This strategy not only builds stronger relationships with local stakeholders but also creates a more resilient and adaptable business model.

McMullin's article highlights the importance of building businesses rooted in local communities, valuing relationships over rapid growth. Companies can create sustainable and meaningful impact by focusing on the needs and strengths of local markets. The Jesuits' success story is a powerful testament to the effectiveness of this approach.

Incorporating?cura personalis?into business strategies means prioritizing people and relationships. It involves listening, understanding, and responding to the specific needs of each community. This approach can lead to more loyal customers, engaged employees, and a positive reputation that facilitates long-term success.

In conclusion, the Jesuits' historical example provides valuable insights for modern businesses looking to scale sustainably. By embracing a localized approach and prioritizing the well-being of individuals and communities, businesses can achieve growth that is both meaningful and enduring. Tara McMullin's advocacy for a "local" approach to building a company is not just a strategic choice, but a principle that aligns with the timeless wisdom of?cura personalis.

[1] https://www.whatworks.fyi/p/toward-a-local-approach-to-building?utm_source=substack&publication_id=1552715&post_id=146645406&utm_medium=email&utm_content=share&utm_campaign=email-share&triggerShare=true&isFreemail=false&r=alz9u&triedRedirect=true