Jersey Mike's Subs: How a 17-Year-Old Turned a Tiny Shop into America's Fastest-Growing Chain ????
Introduction
Hey, corporate professionals! Have you ever bitten into a Jersey Mike's sub and wondered how this delicious sandwich came to be? Let's dive into the incredible journey of Peter Cancro, who at just 17 years old, turned a small sub shop into America's fastest-growing chain with over $1 billion in sales. ??
The Early Days: A Teenager with a Job ??
Peter Cancro wasn't born into wealth. As a teenager, his father dropped him off at a sub shop and told him not to come home until he had a job. Peter not only got the job but also became an integral part of the shop, proving that hard work pays off.
The Turning Point: A Bold Decision ??
While still in high school and planning to study law, Peter found out that the shop was up for sale. His mother suggested he buy it. Initially, he laughed it off, but the idea stuck. He skipped school to raise funds, knocking on doors and even approaching his football coach, who was also a banker, for a loan.
The Risk: Betting on Himself ??
Peter managed to secure a $125,000 loan with a seven-year payback plan. At 17, he became the owner of Mike's Subs, turning down a football scholarship and a potential career in law. He worked tirelessly, even skipping classes but still managing to graduate.
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The Growth: From Mike's Subs to Jersey Mike's ??
Peter changed the shop's name to Jersey Mike's Subs to honor its roots. The business thrived, and the demand for expansion grew. Within a few years, there were 35 stores, and every dime made was reinvested into the business.
The Challenges: Surviving Recessions ??
In 1991, a recession hit the U.S., and the company was on the brink of bankruptcy. Peter had to lay off employees, including his brother, and liquidate his 401(k). Despite the hardships, he persevered, focusing on grassroots marketing and quality service. His efforts paid off, and the company survived another recession in 2008.
The Legacy: A Billion-Dollar Empire ??
Today, Jersey Mike's has 1,700 stores in 47 states, Canada, and Australia, bringing in $1 billion annually. They also donate millions to local charities, staying true to their community-focused roots.
Conclusion ??
Peter Cancro's story is a lesson in resilience, risk-taking, and the power of community. It's a compelling narrative for corporate professionals, showing that age is just a number and that with hard work and dedication, anything is possible.
I lead and unite diverse and amazing engineering teams to go beyond themselves to do the impossible while enjoying the journey along the way.
7 个月Great story. They are a bit more expensive but their product is the best of all the chains. Was sad when the local shop in my area moved but was happy when they opened another recently in my area.
Freelance content writer for Life Sciences, Technology, & Influencer Marketing Platforms/Agencies
9 个月Great story Amr. I remember the first time I had a Jersey Mike's sub and where I was. It's fun to know the backstory.