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New Kids on the Blog
POAS vs. ROAS —?Guardians of the Marketing Galaxy or: Why the POAS should not be missing from your KPI Framework
What's a POAS and what do I do with it? In short: The POAS indicates which products or services are worth spending advertising budget on to generate profits. Read our blog article to learn everything you need to know.
First-Party Data —?The New Currency in the Retail Survival Battle
Retail media is changing the game: brands can now deliver precise advertising right at the point of purchase. In an era of increasingly strict data privacy regulations, first-party data is key to success. Read our blog article on the topic now.
Poor Data Quality: Just a Cosmetic Flaw or your Achilles' Heel?
In a time when precise and up-to-date data is crucial, poor data quality could jeopardize your campaigns. Learn how continuous improvement of your data quality can not only boost conversions but also determine the success or failure of your entire strategy.
In other News
The creeping Death of Third-Party Cookies and how First-Party Data saves your Marketing
Despite Google's announcement in July of continued support for third-party cookies, their obsolescence is becoming increasingly apparent. According to an analysis of StatCounter data, 87% of US browsers could potentially function without cookies in the long term. Only around 17% of US consumers always accept third-party cookies when given the choice.
?If this trend continues, only about 10% of US browsers may remain trackable via third-party cookies. In other countries, the shift away from third-party cookies is also becoming more evident, with surveys showing that up to 38% of UK consumers plan to reject them.
These developments make the transition to first-party data essential for businesses to ensure effective marketing and targeted advertising in the future.