Jennifer Cameron, INVRS CEO, Has A Vision To Create A Trillion Dollars Of Wealth In A Generation

Jennifer Cameron, the Co-founder and CEO of INVRS, stands at the forefront of innovative financial education, developing a platform that provides the tools and knowledge to enable smarter investment decisions.

The inception of INVRS happened while Cameron was pursuing her CPA. She explains,

“There was a course on whether financial statements mattered. It questioned whether you could extract actionable information from them to make investment decisions. The course described two models that were developed in academia, published, peer reviewed and demonstrated to be effective in finding Alpha (defined as extraordinary or unexpected returns). Because I had a background and interest in investing, these models fascinated me. However, building them was difficult. They required a lot of input and calculations. I realized to use them properly you needed software. There was no software for building investment models. The first iteration of INVRS, which was started in 2010, was a tool to build investment models using financial statement and market inputs.”

Entrepreneurship had always been a dream for Cameron, inspired by her roots.

“I observed my father and grandfather in their businesses. My friend and I silk screened t-shirts and sold them when we were in high school. I baked scones for British people when I was travelling. I co-founded hyperWALLET based on an idea I had for cash on the internet. And now INVRS seeks to make young people more financially literate by giving them tools, games and education to become smart investors.”

Cameron started INVRS to create a powerful tool for retail investors. Originally, the tool would build investment models without the time-consuming requirements to delve into financial statements and build fragile models in excel. That changed.

"As we evolved, we realized the tool that was really needed was knowledge– knowledge about investing. However, investing is a complex subject, so we need a way to make it accessible to anyone and to make people more resilient to fraud.”

In early 2023, Cameron and the team began laying the foundation for their gamified investment education platform. Insights gathered through testing and conversations revealed a strong interest in game-like elements. Also, concerns about lack of investment literacy were prevalent in the market. So, they combined gamification with education and introduced "Motion to Invest" enabling users to create investment proposals subject to peer voting; They also added games like "FinTrivia" and "FinSearch," as well as investment competitions.

Cameron believes that pivoting is vital to any business, adding ‘It's like tacking as you travel across the sea; you know your goal, but to get there, you must adjust your sails to catch the wind. The wind is attention and interest.”

The results were outstanding: Traction numbers have shown consistent growth since the substantial rollout of gamification in the summer 2023. October experienced a surge of signups by 97% month over month, with monthly active users (MAU) growing by 138% over 3 months.

This is only the beginning. Over the coming decade, Cameron aims to be the top investment community on the internet because it offers more than a platform to talk about stocks,

"Through our games, education and tools, we help people on their journey to becoming savvy investors. We will establish partnerships with financial institutions, who understand that an educated investor is a better client and that encouraging people to over-trade is a mistake. Our vision is to create an additional trillion dollars of wealth in a generation.”