Jennifer Bell: The Lettuce Entertain You CMO Is Revolutionizing Restaurant Loyalty
Craveworthy Brands
Growing a diverse portfolio of brands into an unbeatable proposition for consumers and prospective franchisees.
Jennifer Bell , CMO of Lettuce Entertain You Restaurants , brings her extensive marketing expertise to the Room For Seconds podcast, hosted by Craveworthy Brands CEO Gregg Majewski . Jennifer shares her journey of leading marketing efforts for an expansive portfolio of restaurants across the U.S., discussing how her team tackles everything from loyalty programs to digital customer engagement. With over 25 years at Lettuce Entertain You, Jennifer offers deep insights into how the company continually adapts to meet evolving customer needs through innovative solutions.
Adapting a Loyalty Program for Modern Customers
Jennifer Bell modernized Lettuce Entertain You's loyalty program by creating the Lettuce Eats app, making sign-up easier and engaging younger, tech-savvy consumers through digital solutions.
Enhancing the Customer Experience with Technology
Jennifer highlighted how Lettuce Entertain You enhanced customer convenience by integrating loyalty features like earning points, easy reordering, and better tracking, differentiating themselves from other brands using third-party platforms.
The Future of Loyalty Programs Won’t Include Apps
Jennifer Bell predicts loyalty programs will move away from app dependency, especially for Gen Z, who prefer SMS communication. She emphasizes the importance of understanding customer demographics to create personalized, convenient loyalty experiences.
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ABOUT JENNIFER BELL
Jennifer Bell is the CMO at Lettuce Entertain You Restaurants. Jennifer's contributions have been instrumental in the remarkable growth of our marketing department, both at the store and corporate levels. As a visionary leader, she skillfully oversees and manages all aspects of marketing, including PR, the highly successful Frequent Diner loyalty program, gift cards, data insights, digital and email marketing, social media, web, and graphic design. Jennifer's journey with Lettuce Entertain You Restaurants started over 25 years ago when she began as a server at Maggiano's.? Armed with a Mass Communications degree from Winona State University, through dedication and hard work, she quickly advanced through the ranks within the marketing department, showcasing her talents and passion for the restaurant industry. Not only does she have a deep passion and a strong knowledge of the restaurant industry, but she has also been a thought leader and mentor in the marketing department, growing a strong team of creative thinkers. One of Jennifer's most remarkable achievements has been in bridging technology and marketing to elevate the guest experience. She takes pride in upholding Lettuce's reputation, fostering customer loyalty, and expanding our digital footprint. Jennifer's hunger for personal growth is evident as she continuously seeks knowledge and learning opportunities. Recently, she completed two Executive Education courses at Kellogg, delving into Crisis Public Relations and Digital Marketing Strategies. Beyond her professional endeavors, Jennifer actively gives back to the community as a Board Member for Culinary Care, a non-profit organization with a noble mission of nourishing as many cancer recoveries as possible. She resides in Evanston with her husband Mark, their son Gus, and their dog Rocky. Gardening, cooking, and dining out are among the delightful activities that bring joy to her everyday life.
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ABOUT GREGG MAJEWSKI:
Gregg Majewski has a vast amount of experience as a corporate executive in the restaurant industry. As the former CEO of Jimmy John’s, he played a major role in expanding the franchise from 33 to 300+ stores in just 5 years by surrounding the company’s marketing strategy around the innovative approach of delivering sandwiches and being “freaky fast”. Majewski has worked to develop restaurant concepts over the last two plus decades, before starting Craveworthy Brands in 2023, which currently includes a growing portfolio of restaurant brands.
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Room for Seconds is produced and published by Cali BBQ Media on behalf of Craveworthy Brands