Jeff Blackman Interview on Your Intended Message

Business growth specialist talks about, how to apply persistence, practice, purpose to achieve better - Results - Benefits - Advantages - Outcomes

Listen to the interview on your podcast app to learn...

• How to talk to the C suite
• Why your opinion might not be convincing and what to say instead
• How to open a conversation with Ringo Starr in a casino
• How to receive your copy of the Sweet 16 list of trust building questions.

Enjoy these excerpts from the interview with Jeff Blackman. Listen to the full interview on your podcast app or here Your Intended Message

You can watch the video of this interview here

Childhood Challenge

I had a speech impediment.I often share this story with people because it shows the fact that I’m human and I’m vulnerable that's very important for communicator is to be vulnerable and relatable.

When I was in first grade, I was asked by my teacher Donna Northrop to please stand and like all the other kids to utter two words and the words were listen and rabbit.

So, to the best of my ability I stood and I said those two words confidently and proudly and I said wisten and wabbit and everybody laughed and I didn't know why? So, I repeated those words again even wilder I said wisten and wabbit and once again everybody laughed even louder.

I went home tired and depressed and frustrated and I said to my parents, my teacher is cwazy.

She claims that I need speech cowection lessons she's wong and I’m going to pwove it.

So for the next two and a half to three years, I had to work on a skill that I didn't have and eventually I was able to enunciate and articulate and communicate and that little boy who couldn't speak eventually grew up to become an attorney and a hall of fame speaker and a best-selling author and a TV and radio broadcaster.

So, I tell people hey! if I could overcome my perceived difficulties if you think you can, if you think you can't you're right and that's the significance of skills attitude and behavior over time people as you and I both know look for the quick hit the magic bullet it does not happen. I often tell clients the only place where success precedes work is the dictionary.

How to Answer the Question - What do you do?

Let's address the question in terms of so what do you do. Most folks are not very good at addressing that question. How come? It's not responsive. If you ask most people what it is that they do they really don't answer the question.

What they do is they give you a noun they give you a title. I am a CEO, business owner, president, account executive. I’m in industrial supplies or whatever it is.

So, they really give you what I call the is, they don't give you the does and decision makers do not care about the is they care about the does.

Here's a way to be able to overcome that so listeners take out a pen, take out a pencil. at your keyboard.

I want you to jot down now these four words results, benefits, advantages, outcomes.

That's what's really driving the decision of your decision maker is the results, benefits, advantages and outcomes that you can deliver to them to help them attain a more favorable future by improving their condition. I always stress that to people George. Those are the two driving motivators for every decision maker.

Number one is; how do you improve their condition?

And number two is; how to help them attain a more favorable future?

So, once you’ve jotted down results benefits advantages and out comes now quickly don't take 10 minutes. Take about the next 90 seconds and get down. Now, it's cool to do a data dump get down as many results benefits advantages and outcomes that you your products, your services, your team, your company can deliver to decision makers, indecision influencers, customers clients or prospects that's what people really want to know.

The world's fastest strategic plan address three questions. Where are you? Where would you like to be? And how do you want to get there?

So a CEO can use that question when they are chatting with their people they can also use it when they are chatting with prospects and customers or clients.

Where are you? Where would you like to be and how do you want to get there and it really focuses on the ability

Know your purpose for every call that you make.Know your power probes,the questions that you intend to ask before you make the call and number three know what your desired outcome is.

Listen to the full interview on the podcast - Your Intended Message.

Watch the video of the interview here.

Learn more about Jeff Blackman and his programs

https://www.jeffblackman.com/

Connect with Jeff

https://www.dhirubhai.net/in/jeff-blackman-j-d-csp-cpae-349233/

Get your copy of the book, Peak Your Profits to grow your business faster.

George Torok is the host of the weekly podcast, Your Intended Message.