JC Video Productions

Videos are a great way of introducing your brand and are also a fantastic way of getting your message across.

Someone who knows this all too well is Jack Carey from JC Video Production.

Jack has been in the video production industry for many years. Starting out working for a marketing company, he learnt his craft from the ground up. Initially he learnt about graphic design, video production and elements of social media.

Following that role he compounded his knowledge by going to work for an innovation department within the NHS. The role was exciting and quite different where he put together the NHS’s first livestream studio.

The service was invaluable as it meant they could interview various experts in their field and stream it live – individuals such as doctors, clinicians and members of the emergency services. The messages that these professionals wanted to convey was then broadcast to their target demographic.

Aside from external broadcasts, the livestream was incredibly useful for internal training. Individuals could watch the livestream and interact with questions during the livestream.

Another benefit meant that they could integrate it into a video conference system that linked up with GP services, care homes in particular to those in rural locations. It became a valuable method for those finding it difficult to gain access to areas due to distance and location.

Jack was integral to the process and ended up running the video production aspect of this service.

With resources becoming a greater issue for the NHS, Jack felt that after a few years, it was time to move on and rather than working for someone else, he took the bold move to set up his own production company.

As with any business the first few years are difficult as you struggle to find your feet, however Jack has built on his previous successes and experience and the company has grown year on year, with them now going into its 5th year.

The company in its current iteration is roughly a year and a half old as prior to becoming JC Video Productions as previously it was Jack Carey videos. Now that the business is at the stage of requiring greater resources and more people have come on board, they’ve rebranded.

With the growth of the business, JC Video Production is looking at different strategies. They already have an outstanding reputation for video production and have a lot of experience in different types of videos, however now the consideration is to move from broad to narrow.

Although the business is happy to take on all different types of video production, the direction now is to look at streamlining their services to certain areas of production.

However this doesn’t mean that they are limiting themselves to one particular area, rather that each sector they go down, will have its own dedicated team.

For example testimonials and events are areas that they want to maintain and focus on. What the new strategy means is that testimonial productions will have a dedicated team working on that one area. As will events. For Jack it means that there is greater continuity for not only the client but also for the staff and will allow them to hone their skills within that production area.

There are many types of video production that JC Videos do, from animation videos for start-ups, training videos, corporate videos, testimonials and events. All of which require different knowledge in creation and management. This is why Jack is considering running each area as if it’s its own business centre. Each part will have a website and different promotion and strategy, however it will all tie into the main JC Videos Production ethos and strategy.

When it comes to strategizing, Jack is happy to take on advice from others. It’s one way that he utilises his BBX.

Aside from using BBX to cover costs for business consultant and other experts in their field, Jack uses the community as a whole as a sounding board.

He trials certain services within the community to see how well it is received and gains feedback from the individuals he works with before deciding to launch it fully or go back to the drawing board on that specific idea.

The only regret Jack has in relation to BBX is that he has had to turn away quite a lot of work due to limited capacity on his part.

The number of enquiries they get from the platform and the networking community that comes from being a BBX member has been significant. The community and consulting services he gains from BBX has been invaluable and is something that he will continue to work with moving forward.

So what’s next for JC Video Productions? Well as ever Jack and his team are keeping themselves busy. They have a campaign they’re in the process of filming for a large exhaust company. It’s always a challenge in video production on how to take the subject, inform the audience, but more importantly engage with them. Make what may seem like a dry subject, interesting and be something that the audience member would like to know more about and invest in.

Showcasing the variety of the work they’re doing they also have an online training course they’re producing for a Buddhist community. It’s a large international audience and is a well-known within the community.

Videos are well-known to be a valuable way of conveying your message as a business or providing information, however it needs to be done in a professional way and this is where JC Video Production are experts in their field and the reason for having such an outstanding reputation.