JB’s LinkedIn Update 29th August 2024

From changing keyword length impacting SEO (but not AIO) to Apple’s latest AI email challenge and Google’s core update lack of surprises, this week’s digital marketing news is packed with developments you can’t afford to miss. Dive in to see what’s new and what it means for your digital strategy.

The Power of Longer Keywords: More Than Just Padding?

Google’s data is clear: longer keyword queries are becoming more significant in search behaviour.?A recent report from Search Engine Land?highlights that longer search queries—think five words or more—are seeing a notable uptick. This trend isn’t just a fluke; it’s a shift in how users interact with search engines, possibly driven by the rise of AIO, voice search and more sophisticated search intents.

So, what does this mean for digital marketers? It’s time to revisit those keyword strategies. Focusing on long-tail keywords might seem like old advice, but with this new data, it’s crucial to rethink how these can be optimised for better relevance and conversion. Tailoring your content to match these longer, more specific queries could give you the edge in the increasingly competitive SEO landscape.

What to do next??Consider a review of your current keyword strategy, paying particular attention to long-tail keywords. Want to refine your approach??Let’s talk about SEO strategies that align with these latest insights.

CONTACT JB

Apple Mail’s New Game: Brace Yourself for iOS 18

Apple’s at it again, shaking up the world of email marketing – allegedly.?MarTech reports?that iOS 18 will introduce a new Apple Mail inbox feature that could change the game for marketers. This update brings enhanced privacy settings, making it even harder to track open rates and engagement metrics, which have been staple KPIs for email campaigns. It may also bring AI summaries of either the email, or the intro text, challenging engagement further.

The challenge is clear: email marketers will need to adapt or face the consequences. As we talked about in the?Email & CRM section of Digital Trends 2024?while privacy is a priority for users, it complicates how we measure the success of email campaigns. It might be time to pivot toward alternative engagement metrics or enhance your content to increase click-through rates directly within emails.

What to do next??Re-evaluate your email marketing strategy to prepare for these changes. Consider focusing more on content that drives clicks, or other actions, rather than just opens.?Let’s discuss how to optimise your email strategy?for iOS 18 and beyond.

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Amazon Ads: Efficiency Over Excess

Amazon’s latest ad tools are all about streamlining ad spend and maximising efficiency, according to?Search Engine Land. The new features allow for better targeting, reducing wasted budget on ineffective placements, and ensuring that your ads reach the most relevant audiences.

For digital marketers, this is a golden opportunity. The more efficient your ad spend, the better your ROI. However, this also means that competition for these optimised placements will be fierce, so it’s essential to stay on top of your ad strategy and be ready to adapt quickly.

What to do next??If you’re running Amazon ads, now’s the time to review and refine your targeting strategies. Want to ensure your campaigns are as efficient as possible??Let’s chat about optimising your PPC efforts.

CHAT TO JB

Google AI Overviews: Less Impactful Than Expected?

Publishers braced for a traffic dip with the introduction of Google’s AI-generated overviews, but the?latest report from MarTech?suggests the impact has been negligible. Despite initial fears, these AI summaries haven’t siphoned off as much traffic from the original content as anticipated.

For content creators, this is a bit of a relief. It appears that AI isn’t replacing original content—yet. But this doesn’t mean complacency is an option. Content strategies should continue to focus on delivering high-quality, in-depth articles that offer more value than an AI-generated summary ever could.

What to do next??Ensure your content remains relevant and valuable to your audience. High-quality content is still king.?Let’s discuss how to enhance your content strategy?to stay ahead of the curve.

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Google’s August 2024 Core Update: Early Insights and Strategic Adjustments

Google’s August 2024 Core Update is already making waves in the SEO world, with many digital marketers keen to understand how these changes might impact their strategies. Early data on?Search Engine Land?indicates that this update is heavily focused on enhancing content relevance (when isn’t it?) and ensuring that search results better match user intent (when aren’t they?). As is often the case with Google’s core updates, there is a period of flux where rankings shift, and it becomes crucial to adapt quickly.

Initial reports suggest that websites offering high-quality, user-focused content (in Google’s eyes) are seeing positive results. Conversely, sites that rely on thin content or have been slow to align their strategies with evolving search intents may notice a drop in visibility. This update is a reminder that Google continues to prioritise content that meets the needs of its users, emphasising the importance of relevance, depth, and overall quality.

For digital marketers, the key takeaway is to focus on refining content to ensure it closely aligns with what users are searching for. This might mean revisiting existing content to improve its relevance or creating new content that addresses current trends and user queries more effectively.

What to do next??Consider conducting a thorough content audit to identify areas where your site could better meet user intent. Focus on delivering value through content that directly addresses the questions and needs of your target audience. If you’re unsure where to start,?let’s talk about optimising your SEO strategy?to align with these latest updates.

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More Belmore Digital Articles:

You may have missed these articles and be champing at the bit to read them :-)

• Understanding the Importance of Internal Links in SEO
• Creating Impactful Content: A Guide to Effective Content Types
• Optimising User Journeys with Email & CRM

Thanks for reading, I do appreciate it. Please feel free to share with friends, colleagues, family...

JB :-)

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