JB’s LinkedIn Update 28th October 2024
Jeremy Beckett
Director / Founder of Belmore Digital | Expert Digital Marketing Consultant | SEO, PPC, Social, Content, Performance, Email, Conversions, and Information Architecture
This week's JB's Digital Update: Google reshapes ad auctions for the holiday rush, Meta reveals tips for impactful ads, Moz enhances its trusty toolbar, email sequences get revitalised, and a crucial reminder about data ownership surfaces. With the festive season around the corner, it’s time to fine-tune our marketing strategies!
Google’s Holiday Shake-Up: Ad Auctions Just Got Real
Google is shaking things up for the holiday shopping season with significant changes to how Performance Max and Standard Shopping campaigns compete in ad auctions. Now, Performance Max will no longer automatically outrank Standard Shopping campaigns; instead, the highest Ad Rank will determine which ad gets shown. This shift could profoundly impact campaign performance, so advertisers must adapt their strategies during this critical sales period. Read more about it here.
This change isn’t just a minor tweak; it could affect your budget allocations and targeting strategies as you navigate this crucial sales period. With Performance Max previously driving 17% higher return on ad spend (ROAS) compared to AI-powered social campaigns during last year’s holiday peak, it’s clear that strategic adjustments are necessary. Advertisers should consider their historical data while thinking creatively about how to maximise their visibility this season.
Fine-tuning your strategy to take advantage of these changes is where we come in. Our PPC and Paid Social Advertising services can help you strategise effectively for the holiday rush. Let’s connect and make sure you’re ready to shine!
Meta’s Secret Sauce: Ad Tips for Every Restaurant (and Beyond!)
At the recent Restaurants Summit, Meta shared a treasure trove of insights for crafting compelling ads that engage consumers. With a staggering 74% of online adults preferring to communicate through messaging, the emphasis on authentic connections has never been more critical. The tips provided by Meta focus on the importance of storytelling, direct communication, and showcasing human elements in advertisements. You can dive into the details here.
While the focus was on the restaurant sector, these insights are broadly applicable across industries. It’s about connecting with your audience on a personal level, fostering relationships that translate into loyalty and sales. Consider how your brand can craft narratives that resonate, using the rich visual and interactive capabilities of Meta’s platforms to deepen consumer engagement.
If you’re looking to develop content that captivates and connects, our Content Strategy and Creation services can help you refine your messaging. Let’s discuss how we can bring your brand story to life!
Mozbar 4.0: Because Research Shouldn’t Be a Chore
Moz has rolled out an updated version of its beloved toolbar, an essential tool for marketers who rely on quick, actionable SEO insights. Despite some seeing it as a relic, it remains invaluable for those who need fast data at their fingertips. The new version enhances usability and continues to provide essential metrics that can inform your SEO strategy. Check out the details here.
For many marketers, efficiency is key. The latest updates to the Mozbar streamline research processes, allowing for quicker insights into website performance and competitive analysis. If you’re still utilising this tool, this upgrade could be a game-changer, helping you stay ahead in the ever-competitive SEO industry.
Looking to bolster your SEO efforts further? Our SEO and Digital Marketing Strategies can be tailored to your unique business needs. Let’s connect to explore how we can enhance your online presence!
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Email Sequences: Your Hidden Weapon for Engagement
Email marketing remains a powerhouse for connecting with your audience, but many brands aren’t harnessing its full potential. The effectiveness of well-structured email sequences can significantly boost engagement rates. With inboxes overflowing, creating standout emails that resonate is essential for cutting through the noise. For more on this, read more here.
To really engage your audience, think about how you can personalise your email sequences and craft messages that speak directly to their needs. Using automation strategically can help maintain those connections without overwhelming your audience. This is an opportunity to build genuine relationships and drive conversions.
Our Email Marketing and CRM services are designed to help you optimise your email strategies. If you’re ready to elevate your email marketing game, let’s chat!
Data Ownership: Keep Your Keys Close!
A vital reminder has surfaced regarding data ownership: never let your agency control your data. Maintaining ownership ensures you don’t fall into the trap of agency lock-in and guarantees you have the freedom to pivot when necessary. This crucial insight stresses the importance of data control to protect your business interests. Read the full discussion here.
In today’s data-centric marketing landscape, having control over your information is essential. Establishing clear agreements regarding data ownership can save you from potential complications down the line and ensure you maintain a competitive edge.
This issue directly relates to our Analytics and Performance services, where we prioritise data transparency and control. If you’re concerned about your data strategy, let’s discuss how we can safeguard your assets!
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You may have missed these articles and be champing at the bit to read them :-)
Thanks, JB :-)