JB's LinkedIn Update 25th February 2025
Jeremy Beckett
Director / Founder of Belmore Digital | Expert Digital Marketing Consultant | SEO, PPC, Social, Content, Performance, Email, Conversions, and Information Architecture
This week, I’m calling out the overhyped AI myths in SEO, pointing fingers at leaky funnels that bleed cash, recommending a no-BS checklist for conversion headaches, noting that Instagram’s new DM tricks are a minor miracle, and insisting that marketing and finance finally stop acting like strangers. It’s a snarky roundup for anyone tired of mediocrity in their campaigns.
Humans & AI: When Brains Outperform Bots
AI can pump out data at lightning speed, but without a human mind to shape it, your SEO campaigns sound like empty robot chatter. The piece argues that only a smart blend of mechanical efficiency and creative insight can produce campaigns that truly engage. It lays out examples where a bit of human judgment turned raw metrics into real results. The write-up makes it clear: if you’re relying solely on automation, you’re setting yourself up for mediocre outcomes. Read more.
I’m not here to sugarcoat it—if your SEO is all about letting machines run the show, you’re missing the secret ingredient: human insight. A quick review of your strategy might reveal that a bit of seasoned judgment could be the difference between “okay” and outstanding. Instead of blindly trusting fancy tools, make sure you’re in the driver’s seat. Use automation to crunch numbers, but don’t let it decide your strategy for you.
For a sharper approach that marries smart tech with real expertise, check out our SEO Consultancy & Strategy service. Drop me a line, and let’s get your SEO working as hard as you do.
Abandonment Rate Blues: Plug Those Leaks
Visitors are ditching your site faster than you can blink, and it’s not magic—it’s poor user experience. The breakdown explains that slow load times, clunky layouts, and unclear messaging are letting your hard-earned traffic slip away. It highlights the specific points where potential customers drop off and stresses that every detail counts in keeping them around. The discussion lays out the impact of these leaks on your bottom line. Read more.
Let’s be blunt: if your abandonment rates are soaring, your site needs a serious tune-up. A few targeted tweaks in design and copy might be all it takes to keep visitors from vanishing into thin air. Tools like heat maps can reveal where your site is failing, so you can fix the issues one by one. There’s no magic bullet here—just practical, methodical adjustments that save you money and boost engagement.
For a thorough audit and hands-on fixes, our Analytics & Performance service is built to plug those leaks. Get in touch, and we’ll make sure your site holds onto every visitor it can.
Conversion Checklist: The No‐BS Fix
A practical checklist lays out how to stop your conversion funnel from leaking money. It breaks down every element—from landing pages to call-to-action buttons—that might be turning visitors away. The guide offers clear, actionable steps so you can test and refine your approach without any guesswork. It’s a straightforward roadmap to get your conversion rates where they should be. Read more.
I’m fed up with excuses about low conversion rates when the fix is often just a matter of smart tweaking. Instead of chasing every new tactic, focus on testing one change at a time to see what actually moves the needle. A methodical approach will help you understand what works best for your audience without wasting resources on every shiny idea. It’s about being precise and practical rather than getting lost in trends.
If you’re serious about turning more visitors into customers, our Conversions & Conversion Rate Optimisation?is exactly what you need. Let’s talk and turn those leaks into lasting gains.
Instagram DMs: Smarter Tools for Better Chats
Instagram now lets you schedule messages and translate conversations on the fly, making it easier to connect with your audience without the usual time-zone headaches. The update details how these new features streamline customer communication and help break language barriers effortlessly. It explains that by planning your messages ahead of time, you can ensure they hit at just the right moment. This tweak in the messaging system is a practical boost for brands serious about staying connected. Read more.
I’m pleasantly surprised by these changes—finally, some tools that actually make managing your outreach less of a hassle. With scheduling, you’re no longer at the mercy of different time zones, and the translation feature means language isn’t a barrier anymore. It won’t solve all your communication woes overnight, but it’s a solid step in the right direction. A little experimentation with these features might reveal that they do more than just save you time—they can also improve engagement.
For brands looking to streamline their online communication, our Social Media Management service can help you integrate these tools into your overall strategy. Get in touch, and let’s put smart messaging to work for you.
Marketing & Finance: When Two Worlds Finally Agree
Marketing and finance should be in bed together, not playing hard to get. The piece explains that combining creative ideas with hard financial data leads to smarter spending and more effective campaigns. It outlines how breaking down silos between these two functions results in better decision-making and stronger outcomes. The discussion makes a compelling case for integrating these areas to drive real, measurable growth. Read more.
Let’s be honest: marketing shouldn’t be left to wander while finance plays hard-to-get. When these two departments sync up, you avoid wasting money on ideas that don’t work and ensure every cent is well spent. Regular meetings and shared insights between the teams can make a huge difference. It’s all about being practical and cutting through the nonsense to get results.
If you’re ready to bring your marketing and finance teams together for a more effective strategy, our Digital Marketing and Strategy service can help you achieve that. Drop me a line, and let’s build a smarter plan together.
That’s a Wrap
If you want a no-nonsense chat about any of these topics or need a hand with your next campaign, don’t hesitate to reach out.
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You may have missed these articles and be champing at the bit to read them :-)
Thanks, JB :-)