JB's LinkedIn Update 23rd Aug 2024

So. It’s been a little while! Unfortunately, I had to take some time out to deal with some family matters, but I’m baaaack :-)

This week in JB’s Digital Update: Google’s AI shakes up search, YouTube Shorts teaches us the art of blending in, Reddit’s CEO throws shade at Microsoft, ad prices continue to climb, and Google faces a legal smackdown for antitrust violations. Get the lowdown on how these developments could affect your digital strategy and bring it down low. Or something.

Short-Form Ads: Mastering the Art of Blending In

YouTube Shorts is racking up over 70 billion daily views, making it the go-to for brands wanting to cash in on the short-form video craze. But don’t be too eager to jump in with flashy, over-produced ads. According to Google’s latest insights, the most successful ads are those that don’t look like ads at all. Think less glitzy commercial, more casual chat with a mate.

So, what’s the secret sauce? It’s all about blending in with the organic content that users expect. This means ditching the hard sell and embracing a more conversational tone. It’s no surprise really—no one likes to be interrupted with a jarring ad when they’re mindlessly scrolling. The best performers are those that feel native to the platform, using everyday folks instead of celebs, and a DIY vibe instead of high production value.

If you’re looking to jump into short-form video ads, now’s the time to rethink your creative approach. Consider how your brand can seamlessly integrate into users’ feeds without breaking the flow. And if you need help crafting content that hits the mark, our Content Strategy services are just what you need. Get in touch, and let’s make your ads as watchable as the latest viral cat video.

Contact JB

Google’s AI Summaries for the Signed-Out Crowd

Google’s latest AI-driven feature is rolling out in the US, offering search result summaries to users even when they’re not signed in. This nifty addition aims to save users time by giving them a quick overview of what they’re searching for, without having to wade through all the links. Search Engine Land reports that this could change the SEO game, and not necessarily in ways we’d all like.

AI summaries mean your content might get distilled down to a couple of sentences—great for users, not so much for those of us who’ve painstakingly crafted every word. While this could improve user experience, it also means that getting your content’s key messages across might become a bit more challenging. It’s a reminder that SEO is ever-changing, and what worked yesterday might not work tomorrow.

To ensure your content doesn’t get lost in translation, you’ll need to be more strategic with your keyword placement and content structure. It’s all about making sure the essence of your message shines through, even in a summary. If your current SEO strategy needs a refresh to keep up with these AI-driven changes, talk to us about our SEO strategy services.

Let’s Chat

Google Gets a Legal Slap for Antitrust Shenanigans

Google’s not having the best time in court lately. A federal judge has ruled that the tech giant violated antitrust laws, a decision that could have far-reaching implications for the digital advertising industry. Search Engine Land details how this ruling might force Google to rethink its approach, potentially opening up the market to smaller competitors.

The ruling could lead to a shake-up in how digital ads are bought and sold, possibly reducing Google’s near-monopoly in this space. For digital marketers, this is a development worth keeping an eye on, as it might create new opportunities—or headaches—depending on how the cards fall.

If the idea of navigating a post-Google-dominance world sounds daunting, don’t fret. We’ve been in this game long enough to know how to adapt to industry shifts. Let’s chat about how our Digital Marketing Strategy services can help you stay ahead of the curve.

Chat to JB

Digital Ad Prices Climbing, but ROI’s Holding Steady

If you’ve noticed your ad costs creeping up lately, you’re not alone. The latest reports indicate that digital ad prices are on the rise, yet the performance metrics across various channels seem to be holding steady. According to Search Engine Land, this means you might be shelling out more for the same level of engagement.

While it’s never fun to pay more, the silver lining is that your campaigns should still be delivering results. However, it’s more important than ever to ensure you’re optimising your ad spend. This might involve doubling down on the platforms that are still providing the best bang for your buck or tweaking your targeting to stretch your budget further.

Ad spend optimisation is something we excel at. If you’re feeling the pinch and want to make sure your budget is working as hard as it can, our PPC and Paid Social Advertising services are here to help. Let’s make sure you’re getting the most out of every dollar spent.

Get In Touch

Reddit CEO to Microsoft: Hands Off Our Content

Reddit’s CEO recently took a swipe at Microsoft, accusing them of using Reddit content to train its AI models without offering proper compensation. Search Engine Land reports that this raises bigger questions about who owns the content and how it should be used, especially as AI continues to evolve.

For marketers, this could be a sign of things to come. As more companies turn to AI for content generation and data training, understanding where your content is being used—and ensuring you’re benefiting from it—is becoming increasingly important. It’s a reminder that in the age of AI, content is not just king, it’s currency.

If you’re curious about how your content might be getting used (or misused) in the wild, or you’re looking to protect your brand’s assets, our Content Strategy services can help you navigate these murky waters. Let’s have a chat and make sure you’re in control of your content’s destiny.

Let’s Talk

These developments underscore just how fast digital marketing is changing. Whether it’s adapting to rising ad costs or navigating new AI features from Google, staying ahead is key. If you’re looking to refine your strategies (and you should always be),?let’s chat about how we can help.

From SEO and analytics to social media strategies, we have you covered. Reach out to discuss how we can help you work through these changes and continue to thrive.

Previous Belmore Digital Articles:

You may have missed these articles and be champing at the bit to read them?– they are some golden oldies this week :-)

• Demystifying Google Ads: Understanding the Cost Model – Per Impression or Per Click?
• Conquering the World of Email Marketing for Small Businesses
• Unlocking Success: The Power of Analytics in Performance Marketing

Thanks, JB :-)

?? Get In Touch

?? Connect with me on LinkedIn: jeremybeckett09

?? Drop me an email: [email protected]