JB’s LinkedIn Update 20th November 2024
Jeremy Beckett
Director / Founder of Belmore Digital | Expert Digital Marketing Consultant | SEO, PPC, Social, Content, Performance, Email, Conversions, and Information Architecture
Amazon ad spend wins the popularity contest; Moz Local gets a shiny “upgrade” (allegedly); Google’s core update plays kingmaker (again); Google Maps makes local shops trendy; and CX vs UX solves an argument nobody was having. It’s a week of digital drama and revelations.
Ad Spend or Cheap Prices? Amazon’s Million-Dollar Question
Turns out, spending big on Amazon ads works better than cutting prices. Search Engine Land’s latest report claims ad spend drives sales more effectively—because who cares about saving a few bucks when ads are chasing you around the internet anyway? Pricing, apparently, is just the supporting act.
While this feels like déjà vu for Amazon sellers, it’s a good reminder: blindly upping your ad budget won’t help if your pricing strategy is in the bin. Balance is the name of the game, but let’s be honest—tracking that balance can feel like herding cats.
Struggling to make your ad spend work harder? Our PPC and Paid Social services can help you stop wasting cash and start seeing results. Let’s talk about campaigns that work!
Moz Local Gets a Makeover: Useful or Just Flashy?
Moz Local has announced its December 2 “upgrade” with better integrations, a shiny new dashboard, and supposedly richer content options. Moz’s blog makes it sound like the second coming, but we’ve all been burned by updates that deliver more headaches than solutions.
For local businesses, it’s worth exploring, especially if you’re already using Moz Local. But don’t get too excited—new features only help if you actually use them. Otherwise, it’s just a fancier way to ignore the same problems.
Need someone to make sense of it all? Our SEO and Local Marketing services ensure your online presence is more than just window dressing. Let’s sort it out.
Google Core Update: Welcome to the Ranking Roulette
Google’s November 2024 core update is here, and as usual, the SEO world is panicking. Search Engine Land confirms that rankings are on the move—cue the usual cries of “But my content is amazing!” Meanwhile, Google stays cryptic about what’s changed.
If your traffic tanks, don’t start rewriting everything just yet. These updates are about “quality,” which usually translates to: “Google wants what Google wants.” Focus on creating valuable, relevant content. If that fails, maybe your site isn’t as amazing as you thought.
When Google plays judge, jury, and executioner, we’ve got your back. Our SEO strategies keep you visible, even when the algorithm isn’t playing nice. Let’s talk SEO.
Google Maps: Because Everyone Loves a Shopping Shortcut
Google Maps is now a shopaholic’s dream with its “Products nearby” feature. Search Engine Roundtable reports that it links real-time product inventory with store proximity. In other words, Google wants you to buy local—but only after Googling it first, naturally.
For local retailers, this is a chance to shine—if you can figure out how to get your inventory into Google Merchant Center without losing your sanity. Real-time updates and clever descriptions might just bring customers straight to your door.
Need to connect your online presence with offline sales? Our Digital Marketing and Strategy services help you turn local searchers into loyal shoppers. Let’s make it happen.
CX vs UX: Same Same, But Different
Are CX (Customer Experience) and UX (User Experience) the same thing? Crazy Egg says no, and they’re right. CX is the entire journey from “I’ve heard of you” to “I’ll buy again,” while UX is about whether your website makes people want to throw their devices out the window. Both matter—one without the other is like coffee without caffeine.
For brands, getting CX and UX right isn’t a bonus; it’s the price of staying relevant. Customers expect seamless journeys and intuitive interactions. If either is off, someone else will gladly take your place.
Let’s sort out your CX and UX mess. Our Content Strategy and Creation services ensure your audience has an experience worth sticking around for. Let’s talk strategy.
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You may have missed these articles and be champing at the bit to read them :-)
Thanks, JB :-)