JB’s LinkedIn Update 16th December 2024 Belmore Digital
Jeremy Beckett
Director / Founder of Belmore Digital | Expert Digital Marketing Consultant | SEO, PPC, Social, Content, Performance, Email, Conversions, and Information Architecture
This week—Google’s out to catch shady site abusers, Gen Z is ditching search for shiny visuals, and Instagram thinks scheduling DMs will save the world (or at least your inbox). Meanwhile, Australia’s picking a fight with Big Tech (again), and Google is keeping us all on edge with relentless updates. Brace yourselves—it’s been a week.
Google’s Site Reputation Crackdown: Who’s Gaming Who?
Google’s had enough of “site reputation abuse”—a fancy way of saying some people are hijacking good websites to sneak in dodgy content. This latest move is about cleaning up the search results and punishing sites that let these shenanigans happen. Read the full article here.
If you’ve been letting guest posters run riot on your site or turning a blind eye to dodgy affiliate links, this is your wake-up call. Google wants quality, not quantity, and they’re putting your site under the microscope.
The lesson here is simple: if it’s not adding value, it’s hurting your brand. Review your content, lock down your publishing standards, and remember that a “quick win” often leads to long-term pain.
Need help tidying up your content strategy? Belmore Digital’s Content Strategy and Creation services will get your house in order and keep Google happy. Give us a shout.
Google Core Updates: Because You Didn’t Have Enough to Worry About
Just as you were starting to recover from the last Google core update, they’ve announced plans to roll them out faster. Less time to prepare, more time to panic. Welcome to the new normal. Read the full article here.
This means you can’t just “fix things” after a big update anymore. Google wants you to stay on your toes with constant monitoring and good practices. Basically, if your SEO game isn’t rock solid, you’re toast.
For businesses still trying to cut corners, here’s the deal: you need proper SEO foundations. No gimmicks, no tricks, just good content, technical soundness, and a decent user experience. If you can’t keep up, you’ll fall behind.
At Belmore Digital, we live for this kind of thing. Our SEO Consultancy Services?will help you ride the wave and stay visible. Let’s chat before the next update hits.
Gen Z Doesn’t Read: Welcome to the Visual Revolution
Turns out, Gen Z isn’t searching Google for answers—they’re hopping on TikTok and Pinterest for inspiration. Who needs words when you’ve got shiny videos and pictures? Read the full article here.
If your marketing plan is all blogs and keywords, you might be missing the boat. Visual discovery is where it’s at for younger audiences. They want to see it, feel it, swipe it—then maybe, just maybe, buy it.
This isn’t about ditching your search strategy altogether, though. It’s about balance. Visual platforms for awareness, traditional search for trust and conversion. Think omni-channel, but without the fluff.
Don’t know where to start? That’s what we’re here for. Belmore Digital’s Social Media Management services can get your brand in front of the right audience. Let’s talk visuals.
领英推荐
Australia vs. Big Tech: The Sequel
Australia’s regulators are back on Big Tech’s case, pushing for platforms to pay publishers for news content. Facebook and Google aren’t thrilled, but hey, who likes sharing profits? Read the full article here.
For publishers, this is another chance to claw back some cash. For marketers, it’s a reminder that nothing is truly free—not even those audience eyeballs you’ve been chasing. Platforms might be less willing to share traffic if they’re footing the bill for news.
The takeaway? Don’t put all your eggs in the platform basket. Build direct relationships with your audience, focus on owned channels, and keep diversifying. You don’t want to be at the mercy of Facebook’s mood swings.
Need a plan for platform independence? Belmore Digital’s Digital Marketing and Strategy services can help you future-proof your approach. Let’s chat.
Instagram Finally Lets You Schedule DMs: The Bare Minimum?
Instagram’s latest feature—DM scheduling—is here. It’s not groundbreaking, but it’s a nice little boost for those of us juggling too many conversations at once. Read the full article here.
This update is perfect for managing customer service, influencer collaborations, or just keeping on top of your inbox. No more setting alarms to message clients at “optimal times.” Now you can queue it up and carry on.
It’s a small change, but one that hints at Instagram’s focus on becoming a more professional-friendly platform. If you haven’t explored its other tools—like insights or content scheduling—it’s worth diving in.
Feeling overwhelmed by all the platform updates? You’re not alone. Let Belmore Digital’s Social Media Strategy services take the load off. Get in touch, and we’ll make Instagram work for you, not against you.
Recent Belmore Digital Articles:
You may have missed these articles and be champing at the bit to read them :-)
Thanks, JB :-)