JB’s LinkedIn Update 10th September 2024
Jeremy Beckett
Director / Founder of Belmore Digital | Expert Digital Marketing Consultant | SEO, PPC, Social, Content, Performance, Email, Conversions, and Information Architecture
This week's JB's Digital Updates are all about staying sharp and adapting to changes. From YouTube’s algorithm updates to Google’s legal challenges, this week is a blend of insights and action points. Learn why YouTube tags don’t matter anymore, how Facebook is desperately trying to win over twenty-somethings, and what Google’s lawsuit could mean for digital advertisers. Plus, Pandora’s holiday marketing tips are here just in time for peak season. Read on for insights on how to keep your digital marketing game ahead of the curve (or you can watch the YT vid below).
YouTube SEO: Tags Don’t Matter, But Your Audience Does
YouTube finally answered some burning SEO questions this week, and if you’re spending hours optimising tags, I’ve got news for you—it’s time wasted. Tags aren’t as important as we once thought. The YouTube Liaison confirmed that audience retention and engagement are what really matter. Forget the old SEO hack of keyword-stuffing descriptions too; quality content wins every time.
So what does this mean for marketers? If your content isn't engaging, no amount of optimisation will save it. Focus on retaining viewers and producing high-quality videos. Consistency in posting helps, but it's not essential for the algorithm. Simply put, content that resonates with your audience will rise to the top.
Need help getting your video content strategy sorted? Let’s talk about how our Content Strategy & Creation services can help you create videos that hit the mark and engage your audience.
Facebook's Play for 20-Somethings: Groups, Goods, and Growing Up
In the midst of declining boomers, Facebook’s latest push is aimed squarely at young adults navigating their chaotic twenties. Whether you're hunting for new friends through Groups or shopping for cheap furniture on Marketplace, Facebook wants to be your one-stop shop. With features designed to help twenty-somethings find their footing—like career advice, relationship groups, and secondhand goods—Facebook is offering a digital solution to real-life transitions.
For brands, this means opportunities to connect with younger audiences on platforms they trust. If your business targets younger demographics, you should consider how Facebook Groups and Marketplace could play a role in your digital strategy. The community-building potential here is huge.
Are you looking to get more out of social media? Our Social Media Management services can help you build and manage communities that convert.
Google vs. The U.S. Government: Digital Ad Monopoly in Question
The U.S. government is back for round two with Google, this time targeting the tech giant’s dominance in digital advertising. With accusations that Google has an unfair monopoly on the ad-tech stack, this lawsuit could reshape the digital ad landscape if successful. Smaller businesses and alternative platforms may see new opportunities if Google is forced to divest certain operations.
As digital marketers, this case is worth watching closely . If Google’s stranglehold loosens, it could open doors for more competitive pricing and innovative ad solutions. Now is the time to diversify your ad strategy—don’t rely solely on Google Ads.
Want to explore other advertising avenues? Our PPC & Paid Social services can help you navigate new platforms and boost your ad performance.
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Pandora’s Holiday Marketing Playbook: Personalisation is Key
As we gear up for the holiday season, Pandora’s marketing advice hits the right notes : personalised, data-driven campaigns are essential for success. By leveraging first-party data, brands can create tailored messages that resonate with individual consumers across multiple channels—email, social, and web.
If your holiday marketing plan doesn’t involve data-driven personalisation, you’re already behind. The key is to offer a seamless, omnichannel experience that moves the customer smoothly from one touchpoint to the next, all while making them feel like the message is meant just for them.
Need help crafting a data-driven strategy? Our Email & CRM services ensure your holiday campaigns are personalised and impactful.
Google Search Visibility: More Than Just Keywords
Google’s latest advice to improve your brand visibility in organic search focuses less on keywords and more on overall quality and expertise . Brands that want to stand out need to focus on producing high-quality, informative content that builds authority and trust. The days of simple keyword optimisation are long gone—Google’s algorithm now rewards thought leadership and solid user experiences.
If you’re stuck in a keyword-only mindset, it’s time to shift gears. Prioritise content that positions your brand as an expert in your industry and delivers real value to users. That’s what will get you ranking well in search results these days.
Want to ensure your SEO strategy is up to par? Our SEO Consultancy services help you build a robust, authority-driven SEO plan.
Recent Belmore Digital Articles:
You may have missed these articles and be champing at the bit to read them :-)
Thanks, JB :-)