Jazzing Up Your LinkedIn Profile in 4 Easy Steps
Charles Wells, CPI
Don't complain about the farm; plow the ground | Housing Management | USMC Veteran
A lot of LinkedIn users identify as "LinkedIn noobs". If you are in this category, you simply don't know what you don't know. To assist you in gaining your bearing in this strange new world, I have compiled a list of 4 steps to get you headed down the path of LinkedIn enlightenment. Good luck, and may the Algorithm be with you (that joke will make sense in a few months).
Step #1 - Your “About” section should tell the reader what really drives you.?This section should be laser-focused.?Instead, many of our “About” sections have the focus of a candle (they spread light around, but focus on nothing in particular).?This section should scream your brand!
Step #2 - In your experience section, attempt to “civilianize” military job titles.?“Operations Officer” is probably ok as-is, but change rank-specific jobs like First Sergeant to “HR Manager,” or, “Operations Manager”.?Something like “Maintenance Management Chief,” could also be changed to “Maintenance Manager”.
Step #3 - A lot of folks on LinkedIn have endorsements.?These likely aren't as important as you may initially think. I’ve had people I don’t even know endorse me for certain skills (and then asked me to reciprocate)!?Instead of worrying about endorsements, attempt to get a few quality recommendations from people you have worked for and around in the past.?
Step #4 - The final tip I’ll offer is probably the most important…SHOW UP DAILY ON LINKEDIN!!!?If you don’t post regularly on LinkedIn, or engage with others, you are not using this platform to its full potential.??Success on LinkedIn is like success on the battlefield – show up first with the most.?To maximize your potential, follow (or exceed) the following formula for LinkedIn success (compliments of @matt quick):
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a) Comment on at least 3 posts every day (substantive comments, not “great point Bill”)
b) “Like” at least 4 posts a day.?Keep in mind that the members that you “Like” will start showing up in your feed more.
c) “Share” 1 article or post per week.?It can be just a share of someone else’s post.
d)?Create 2-3 pieces of content weekly (at least one should be a short video, <2 minutes)
*If you are not a LinkedIn noob, please feel free to share your own tips to success in the comments. Thanks!
Cyberspace Operations Technical Advisor | Mentor | Veteran
3 年Joseph Ingalls, Sr. Analyst Here is another article about ways to use LinkedIn to develop your network. Thank you Charles Wells SPHR, CPI for this article, I know a lot of veterans and transitioning service members will benefit from it!
Leveraging 20+ Years in Packaging, Automation & Robotics to Deliver Tailored Solutions that Boost Efficiency, Optimize Labor, and Drive Growth
3 年Thanks for sharing!
Senior Technical Program Manager | Process Improvement, Customer Onboarding, New Product Introduction, System Migrations.
3 年Great point Bill Sorry, I couldn't help myself
Defense & Intelligence ? Business Development ? The National Special Forces Green Beret Memorial Foundation ? Project Transition USA Advisory Board
3 年Great recommendations Charles! I think the trick to skills/endorsements is to pick the right 50 skills (they should be in-demand skills that are important to your industry/field of interest). Re-order the three most important ones to the top as they are the most highly indexed for the search engine. Skills need to have at least one endorsement to be searchable.