Jazzing Up Your Brand On Social Media
The Pollack Group
Creative | Public Relations | Marketing for iconic global brands, ambitious new challengers, and regional mainstays.
What can brands do to further boost their marketing efforts on social media? Experts share their tips.
The article introduces the evolution of social media marketing, with a special focus on the strategies for short-form videos. Find inspiration for your own social channels by checking out the principles and best practices of effective social media marketing.
Looking to make your content more powerful? Consider incorporating UGC (User-Generated Content). In this article, the author provides a comprehensive guide for sourcing and using UGC to build engaging social posts.
Where should you place your ads? Using this year’s Super Bowl ads as examples, the author compares the effectiveness of traditional and social media ads from multiple perspectives.
Ready to roll out your upcoming social content? Check out the full article and find content planning tips as well as a read-to-use content calendar template.