Jaz Hotel Group signs a partnership with BRITA VIVREAU and Quanta Sustainable Solutions.
Jaz Hotel Group is 100% committed to help in fighting the ongoing climate emergency. For over a decade, proactive conservation and protection of the environment and natural resources have been critical parts of Jaz Hotel Group's corporate philosophy.
Jaz Hotel Group is considered a pioneer of sustainable tourism in Egypt. For Jaz Hotel Group, sustainability is not just a marketing trend; it reflects the group's fundamental beliefs and understanding of responsibility.
The group bases its business decisions on these beliefs to meet environmental and social targets such as resource preservation, CO2 emissions, waste reduction, and the protection of marine biodiversity. Jaz Hotel Group also champions the abolishment of single-use plastic throughout its operations.??
The global community has been relying heavily on single-use plastic items; 300 million tons of plastic are manufactured yearly, and 8 million tons are dumped into the oceans and digested by our marine neighbors. That's enough plastic to circle the Earth 4 times!?
For this reason, Jaz Hotel Group has been pioneering the search for sustainable solutions to abolish single-use plastics across its hotels and resorts. One of many initiatives launched is the newly formed strategic partnership with the German Company BRITA VIVREAU through QSS – Quanta Sustainable Solutions – the sole supplier of BRITA VIVREAU water filtration technology in Egypt. This partnership is part of the Jaz Hotel Group sustainability movement under the newly launched CSR initiative?Jaz Gives Back.?
BRITA VIVREAU water filtration system has already been implemented at one of Jaz Hotel Group flagship properties Jaz Casa Del Mar Beach in Hurghada, where the use of single-use plastic water bottles has been completely phased out. Instead, water is bottled on-site in glass bottles using the BRITA VIVREAU water filtration technology. Transitioning from single-use plastic water bottles at Jaz Casa Del Mar Beach to BRITA VIVREAU water filtration system not only improves the carbon footprint by 86% but also having consistently great-tasting water available throughout the resort encourages Guest hydration and well-being.
Moving forward, another 17 hotels in the Jaz Hotel Group portfolio have also signed contracts with BRITA VIVREAU through Quanta Sustainable Solutions, and?by December 2022, all 17 properties will have their dispensers installed - all committed to drastically reducing single-use plastic. The partnership will then gradually expand until all hotels in Jaz Hotel Group complies by the end of 2023.
Providing freshly filtered water from a BRITA VIVREAU water dispenser makes a considerable difference to the amount of waste produced by the hotels, as well as eliminating the negative environmental impact in the production and transportation of pre-packaged bottled water.
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"Jaz Casa Del Mar Beach Resort, followed by the next 17 properties, is only the spark to launch the beginning of this partnership. We're working on cascading this across all our hotels by the end of 2023, and we take pride in the fact that we can lend a hand in preserving the beauty and health of our surrounding environment of flora and fauna, which are essential to support our biome,"?said Alaa Akel – CEO of Jaz Hotel Group
"Changing the way people drink water is my passion and the shared vision of our company. As a global BRITA family, we are determined to make our world a little better, with less plastic waste, fewer emissions, and, quite simply, more responsibility."?Said Markus Hankammer, CEO of the BRITA Group
?About Jaz Hotel Group
Jaz Hotel Group is a subsidiary of the international travel conglomerate Travco Group International. It owns and operates a diverse portfolio of 58 hotels and resorts across all market segments, with a total room inventory of 15K rooms and several themes and aqua parks. Jaz Hotel Group also owns and operates Mividaspa, a homegrown spa and wellness brand with more than 30 luxury spas and beauty salons. Jaz Hotel Group's unique and bespoke portfolio of hotels and resorts includes our homegrown brands - Jaz Hotels & Resorts; Iberotel Hotels & Resorts; Sol Y Mar Hotels & Resorts; Magic World Club by Jaz; and finally, Steigenberger Hotels & Resorts; the elite product of our company's alliance with the German hotel group Deutsche Hospitality. Jaz Hotel Group also operates several resorts and vacation clubs in joint-venture partnership with TUI.
About BRITA?
With total sales of?656 million euros?in the business year 2021 and 2,321 employees worldwide (of which1,263 are in Germany), the BRITA Group is one of the leading companies in drinking water optimization and individualization. Its long-established brand BRITA has a top position in the global water filter market. The family-owned company based in Taunusstein near Wiesbaden is represented by 30 national and international subsidiaries, branches, shareholdings, distribution, and industrial partners in 69 countries on all five continents. It has production sites in Germany, the UK, Italy, and China. Founded in 1966, today the inventor of the household water filter jug develops, produces, and distributes a wide range of innovative drinking water optimization solutions for private (water filter jugs, on-tap systems, and BRITA Integrated Solutions for small and large electric appliances by renowned manufacturers) and commercial use (hotel sector, restaurants, catering and vending) plus mains-fed water dispensers for offices, schools, restaurants and the hygiene-sensitive care sector (hospitals, care homes). Since 2016 BRITA has been working with Whale and Dolphin Conservation (WDC) to protect the world's oceans from plastic waste and, as such, to protect whales and dolphins.
?About QSS
QSS (Quanta Sustainability Solutions) is a sister company of Quanta, which has been a single-source supplier and distributor of premium professional beverages since 2010. In 2019, Quanta launched a new line of more environmentally sustainable premium food & beverage products like Alpro and Beyond Meat. In November 2022, in the spirit of COP27, QSS was established to develop more environmentally sustainable solutions to hydration and single-use plastic waste, as well as food waste.?